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Cover art for the Spotify-original podcast "Loud." Photo: Courtesy of Spotify

Reggaetón is more than just party music, it's "a story about la resistencia. Resistance," says Puerto Rican icon Ivy Queen in the first episode of the new podcast, "Loud."

Why it matters: The podcast comes as the genre's influence looms too large to ignore, with reggaetón rapper Bad Bunny named Spotify's most-streamed artist in 2020 and the music serving as the soundtrack to the movement that took down a Puerto Rican governor.

  • The podcast also aims to answer one of the most debated questions among reggaetón fans: Where did the music initially come from?

The intrigue: Many reggaetón fans have long considered Puerto Rico the birthplace of the massively popular genre.

  • But as "Loud" highlights in its first episode, the story of reggaetón begins in the predominately Black communities of Panama. It's an origin story often overlooked, according to Julio Pabón, supervising creative producer at Spotify.

Details: The 10-episode podcast chronicles the vast history of the genre, spanning five countries and an abundance of talent.

  • Each episode explores the "watershed" moments of the genre — pivotal points throughout its history that ultimately cultivated success, Pabón told Axios.
  • Throughout the series, listeners will hear from several prominent artists, including Nicky Jam, Zion y Lennox and Maluma.

What they're saying: "We wanted to set the record straight on the origins of the genre and give credit where it was due, and that is our Afro-Latino roots," Pabón said.

  • "We're hoping to spark conversations within the community about anti-blackness, about sexuality... and about policing in our societies." 
  • "The music is reflective in its influence," he added. "Most people outside of those communities hear those lyrics and feel the pain even through the overt sexuality and hard subjects of the beat."

The bottom line: Reggaetón is "about how kids who were young or poor, Black or dark skin — kids who were discriminated against in every way — how we refused to be quiet. How we got loud," Ivy Queen tells listeners.

Go deeper

The DMV music industry's pandemic pivot

Jeremiah Collins operates the camera at an ONLe.ViBez Session. Photo: Paige Hopkins/Axios

Small music venues and up-and-coming artists have faced numerous challenges since the start of the pandemic. However, jam-packed concerts and music festivals are slowly returning with COVID-19 precautions in mind.

Why it matters: COVID-19 has created long-term changes in the music industry, and D.C.'s artists will have fewer opportunities in the interim to perform as a number of popular music venues closed permanently due to pandemic setbacks.

Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

FTX CEO predicts more U.S. crypto flight

Photo: "Axios on HBO"

FTX doesn't look much like a company valued at $25 billion. Its new headquarters, located in a sleepy part of The Bahamas, is so nondescript as to not even have a sign. But it does expect to soon have neighbors.

Driving the news: Founder and CEO Sam Bankman-Fried tells "Axios on HBO" to expect "more and more crypto flight from the states" if the U.S. doesn't soon create a regulatory regime for cryptocurrencies.

Developed countries reveal $100 billion climate finance plan ahead of COP26

Alok Sharma, head of the UN Climate Summit in Glasgow, speaks in Paris on Oct. 12. ( Li Yang/China News Service via Getty Images)

After 12 years of fits and starts, industrialized nations on Monday put forward a detailed plan to provide at least $100 billion annually in climate aid to developing countries starting by 2023.

Why it matters: The plan, presented by representatives of Canada and Germany, is aimed at defusing one of the biggest sources of tension at COP26, which is the failure of industrialized nations to follow through on their financial commitments.