Pablo Martinez Monsivais / AP

At the closed door tax reform meeting with Republican House and Senate members, Ways and Means chair Kevin Brady made a forceful pitch for the border adjustment tax, which boosts taxes on imports and reduces them on exports.

The tax could raise $1 trillion and help pay for Trump's expensive promises, and Republican leadership believes tax reform depends on it. Some members don't like it, and made that clear through their questioning at the GOP retreat in Philadelphia Wednesday afternoon. But, according to one member, a number of advocates are getting wise to the fact that the tax needs to be rebranded.

"Trump is all about the branding," a senior House member told Axios. This member now calls it a border adjustment "fee." Others, he says, are calling it a "mechanism." Brady himself, as a senior House aide notes, declines to call it border adjustment, rather saying this provision will end the "Made in America" tax.

Why this matters: Trump doesn't like the sound of a border adjustment tax. He told the Wall Street Journal it sounded too complicated, and though he walked that back when he spoke to Axios, he's still not comfortable selling the idea. Steve Bannon likes the concept, he believes it's an American nationalist tax. But it might take a rebranding project to get it through.

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 20,755,406 — Total deaths: 752,225— Total recoveries: 12,917,934Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 5,246,760 — Total deaths: 167,052 — Total recoveries: 1,774,648 — Total tests: 64,831,306Map.
  3. Politics: House Democrats to investigate scientist leading "Operation Warp Speed" vaccine projectMcConnell announces Senate will not hold votes until Sept. 8 unless stimulus deal is reached.
  4. 2020: Biden calls for 3-month national mask mandateBiden and Harris to receive coronavirus briefings 4 times a week.
  5. States: Georgia Gov. Brian Kemp to drop lawsuit over Atlanta's mask mandate.
  6. Business: Why the CARES Act makes 2020 the best year for companies to lose money.
  7. Public health: Fauci's guidance on pre-vaccine coronavirus treatments Cases are falling, but don't get too comfortable.

Trump says he intends to give RNC speech on White House lawn

President Trump speaking to reporters on South Lawn in July. Photo: Jabin Botsford/The Washington Post via Getty Images

President Trump told the New York Post on Thursday that he plans to deliver his Republican National Convention speech from the White House lawn, despite bipartisan criticism of the optics and legality of the location.

Why it matters: Previous presidents avoided blurring staged campaign-style events — like party conventions — with official business of governing on the White House premises, per Politico.

Fauci's guidance on pre-vaccine coronavirus treatments

Illustration: Aïda Amer/Axios

Antibody drugs and various medicine cocktails against the coronavirus are progressing and may provide some relief before vaccines.

The big picture: Everyone wants to know how and when they can return to "normal" life, as vaccines are not expected to be ready for most Americans for at least a year. Two therapies are known to be helpful, and more could be announced by late September, NIAID Director Anthony Fauci tells Axios.