Pablo Martinez Monsivais / AP

At the closed door tax reform meeting with Republican House and Senate members, Ways and Means chair Kevin Brady made a forceful pitch for the border adjustment tax, which boosts taxes on imports and reduces them on exports.

The tax could raise $1 trillion and help pay for Trump's expensive promises, and Republican leadership believes tax reform depends on it. Some members don't like it, and made that clear through their questioning at the GOP retreat in Philadelphia Wednesday afternoon. But, according to one member, a number of advocates are getting wise to the fact that the tax needs to be rebranded.

"Trump is all about the branding," a senior House member told Axios. This member now calls it a border adjustment "fee." Others, he says, are calling it a "mechanism." Brady himself, as a senior House aide notes, declines to call it border adjustment, rather saying this provision will end the "Made in America" tax.

Why this matters: Trump doesn't like the sound of a border adjustment tax. He told the Wall Street Journal it sounded too complicated, and though he walked that back when he spoke to Axios, he's still not comfortable selling the idea. Steve Bannon likes the concept, he believes it's an American nationalist tax. But it might take a rebranding project to get it through.

Go deeper

Obama: The rest of us have to live with the consequences of what Trump's done

Photo: Joe Raedle/Getty Images

Campaigning for Joe Biden at a car rally in Miami on Saturday, Barack Obama railed against President Trump's response to the coronavirus pandemic, saying "the rest of us have to live with the consequences of what he's done."

Driving the news: With less than two weeks before the election, the Biden campaign is drawing on the former president's popularity with Democrats to drive turnout and motivate voters.

Murkowski says she'll vote to confirm Amy Coney Barrett to Supreme Court

Sen. Lisa Murkowski. Photo: Alex Edelman/AFP via Getty Images

Sen. Lisa Murkowski (R-Alaska) said Saturday that she'll vote to confirm Judge Amy Coney Barrett to the Supreme Court on Monday, despite her opposition to the process that's recently transpired.

The big picture: Murkowski's decision leaves Sen. Susan Collins (R-Maine) as the only Republican expected to vote against Barrett.

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