To mark the ninth anniversary of the original Uber idea (then called "UberCabs"), co-founder Garrett Camp posted online the company's first pitch deck. Back then, Uber's business was all about providing private car rides to its members in a more efficient (thanks to smartphones and tech) and affordable way.
- The deck claimed customers shouldn't have to wait for more than five minutes to get picked up, and predicted early on that passengers would want to share rides.
- The original service was focused on premium rides, but the original deck mentioned eventually turning to less expensive cars like the Toyota Prius. Uber's first UberX cars, in 2012, were in fact Priuses.
- Today, countless companies describe themselves as "the Uber of X." Back in 2008, Uber compared its concept to another existing company: NetJets, a Berkshire Hathaway subsidiary that sells part ownership or shares of private business jets.