Qualtrics raises pre-IPO round at $2.5 billion valuation

Qualtrics, a Utah-based provider of corporate survey and analytics technology, has raised $180 million in new venture capital funding from existing investors at a $2.5 billion pre-money valuation. Axios spoke with co-founder and CEO Ryan Smith. The quick read:

  • Expect an IPO within the next 18 months.
  • Existing investor Accel, which was the first VC firm into Facebook, has now invested more into Qualtrics than into any other portfolio company.
  • Qualtrics wants its new "experience management" platform to be as essential to companies as WorkDay or Salesforce.
  • Smith thinks many founders romanticize struggles that they never really experienced.