There are now more than 6 PR professionals for every journalist in the U.S., as Bloomberg notes.
Why it matters: PR jobs have doubled in the past two decades, even as newsrooms shrink, deal with buyouts and sometimes disappear altogether.
Flacks are more in demand than journalists are, if pay is any indicator. The average PR worker took home about $20,000 more last year than journalists did — a gap in pay that's moderated in the last few years, but is still much bigger than it was in 1997.
The bottom line: Corporations — which often have PR folks within the company while simultaneously being repped by outside PR shops, too — are inevitably telling the crafted stories they want to tell.