There are now more than 6 PR professionals for every journalist in the U.S., as Bloomberg notes.

Expand chart
Data: Bureau of Labor Statistics; Note: Salaries in April 2019 dollars. Data shows “public relations specialists” vs. “reporters and correspondents” as defined by BLS; Starting in 2003, BLS excludes “news analysts” from the “reporters and correspondents” category; Starting In 1998, BLS excludes “publicity writers” from the “public relations specialists” category; Chart: Lazaro Gamio/Axios

Why it matters: PR jobs have doubled in the past two decades, even as newsrooms shrink, deal with buyouts and sometimes disappear altogether.

  • Flacks are more in demand than journalists are, if pay is any indicator. The average PR worker took home about $20,000 more last year than journalists did — a gap in pay that's moderated in the last few years, but is still much bigger than it was in 1997.

The bottom line: Corporations — which often have PR folks within the company while simultaneously being repped by outside PR shops, too — are inevitably telling the crafted stories they want to tell.

Go deeper: Media salaries lean higher for writing than video, photo

Go deeper

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 32,471,119 — Total deaths: 987,593 — Total recoveries: 22,374,557Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 7,032,524 — Total deaths: 203,657 — Total recoveries: 2,727,335 — Total tests: 99,483,712Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Mike Allen, author of AM
7 hours ago - Politics & Policy

Biden pushes unity message in new TV wave

A fresh Joe Biden ad, "New Start," signals an effort by his campaign to make unity a central theme, underscoring a new passage in his stump speech that says he won't be a president just for Democrats but for all Americans.

What he's saying: The ad — which began Friday night, and is a follow-up to "Fresh Start" — draws from a Biden speech earlier in the week in Manitowoc, Wisconsin:

Trump prepares to announce Amy Coney Barrett as Supreme Court replacement

Judge Amy Coney Barrett. Photo: Matt Cashore/Notre Dame University via Reuters

President Trump is preparing to nominate federal appeals court Judge Amy Coney Barrett of Indiana, a favorite of both the social conservative base and Republican elected officials, to succeed Justice Ruth Bader Ginsburg, Republican sources tell Axios.

Why it matters: Barrett would push the already conservative court further and harder to the right, for decades to come, on the most important issues in American politics — from abortion to the limits of presidential power. If confirmed, she would give conservatives a 6-3 majority on the high court.