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As a growing number of companies jump on the augmented reality bandwagon, San Francisco-based startup Prynt has found an unusual tactic: instant photos. The three-year-old company's instant cameras let users print photos from their smartphones and see them come alive when scanned with Prynt's mobile app.

Nearly a year after it started shipping its first camera, Prynt is debuting a new version, still priced at $150, that will be available for only for iPhone users at first, with an Android version planned for September.

AR craze: Prynt's instant cameras, which it sells through its website as well as retailers like Urban Outfitters and Best Buy, are the company's Trojan Horses, co-founder and CEO Clement Perrot told Axios. What it's really selling is the ability to connect video and photo content from smartphones to printed photos—something consumers are still willing to pay for even as it's becoming increasingly difficult to get them to pay for digital content, according to Perrot.

When users snap a photo (or choose one from their phone's camera roll or via Instagram or Snapchat), they attach a brief video to the image. Later on, when they point Prynt's app at the printed photo, they can watch the matching video, which is stored on Prynt's servers.

Prynt's combination of consumer devices and digital content is reminiscent of Snap's strategy, which debuted last year its connected eyewear, Spectacles. Asked whether the startup has discussed partnerships or an acquisition with Snap or Facebook, Perrot declined to comment.

Expanding to Asia: Later this year, Prynt hopes to dive into the Asian market, beginning with Japan in June, and later South Korea. Eventually it plans to go to China, though that will require local partnerships, said Perrot.

Funding: To date, Prynt has raised $9.3 million in total funding, and its investors include Binary Capital, Root Ventures, SOSV, Greycroft, along with China-based GGV Capital and W.I. Harper Group.

Go deeper

Updated 1 hour ago - World

U.S. airstrike kills senior al-Qaeda leader in Syria, DOD says

A displacement camp near the village of Qah in Syria's northwestern Idlib province. Photo: Ahmad Al-Atrash/AFP via Getty Images

A U.S. airstrike in northwest Syria on Friday killed senior al-Qaeda leader Abdul Hamid al-Matar, U.S. Central Command said in a statement.

Why it matters: Syria serves as a "safe haven" for the extremist group to plan external operations, according to U.S. Army Maj. John Rigsbee.

Updated 7 hours ago - Politics & Policy

Giuliani associate Lev Parnas convicted of campaign finance crimes

Lev Parnas, a former associate of then-President Donald Trump’s personal lawyer Rudy Giuliani. Photo: Stefani Reynolds/Bloomberg via Getty Images

Florida businessman Lev Parnas was convicted Friday on charges of conspiracy to make foreign contributions to political campaigns, according to multiple outlets.

Why it matters: Prosecutors said Parnas, then an associate of former President Donald Trump's personal lawyer Rudy Giuliani, funneled over $150,000 from a Russian businessman into U.S. campaigns as part of an effort to land licenses in the U.S.'s legal cannabis industry.

Supreme Court agrees to hear challenges to Texas abortion law

Photo: Saul Loeb/AFP via Getty Images

The Supreme Court on Friday agreed to hear two cases challenging Texas' abortion law, which bans the procedure as soon as six weeks into pregnancy, but left the law in place in the meantime.

Why it matters: The court is moving extraordinarily fast on the Texas cases, compressing into just a few days a process that normally takes months. And that schedule means the court will take up Texas' ban a month before it hears another major abortion case — a challenge to Mississippi's own 2018 ban on abortions after 15 weeks.