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Beauty giant Shiseido invested in Apothékary, a maker of herbal remedies, Apothékary CEO Shizu Okusa tells Axios exclusively.

Why it matters: The investment comes as the maker of non-alcoholic tinctures begins selling its products on Ulta.com.

Catch up quick: Apothékary, which is profitable, had raised nearly $5 million in equity as of January in this pre-Series A round, but stopped its fundraising efforts to focus on its expansion into Sprouts Farmers Market and Ulta, Okusa says.

This investment increases that round to $8 million and includes other investors in addition to Shiseido, Okusa says.

Falls Church, Va.-based Apothékary has now raised more than $15 million, she says.

Walden Mutual out of New Hampshire is providing the company with a line of credit, the CEO adds.

By the numbers: Apothékary's revenue goal for this year is to grow by 40% to $30 million, Okusa says.

What they're saying: "We're so excited to bring Apothékary to Ulta Beauty, offering our guests a fresh way to embrace wellness as part of their everyday beauty rituals," said Lisa Tamburello, Ulta's VP of merchandising.

It's Ulta Beauty's first non-alcohol product offering.

Exclusive: Apothékary grabs Shiseido investment, launches at Ulta.com

The beauty giant's investment increases the company's pre-Series A to $8 million.

Illustration of a skin serum pipette with serum falling downward which forms the shape of an exclamation point.

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Beauty giant Shiseido invested in Apothékary, a maker of <a class="gtmContentClick" data-vars-link-text="herbal remedies" data-vars-click-url="https://www.axios.com/pro/retail-deals/2024/01/30/apothekary-supplements-first-equity-funding-seed" data-vars-content-id="9e11619b-76ad-4903-ba77-df9c27654bde" data-vars-headline="Exclusive: Apothékary grabs Shiseido investment, launches at Ulta.com" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/retail-deals/2024/01/30/apothekary-supplements-first-equity-funding-seed" target="_self">herbal remedies</a>, Apothékary CEO Shizu Okusa tells Axios exclusively.Why it matters: The investment comes as the maker of <a class="gtmContentClick" data-vars-link-text="non-alcoholic tinctures" data-vars-click-url="https://www.axios.com/pro/retail-deals/2024/01/05/dry-january-drives-non-alcoholic-beverage-growth" data-vars-content-id="9e11619b-76ad-4903-ba77-df9c27654bde" data-vars-headline="Exclusive: Apothékary grabs Shiseido investment, launches at Ulta.com" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/retail-deals/2024/01/05/dry-january-drives-non-alcoholic-beverage-growth" target="_self">non-alcoholic tinctures</a> begins selling its products on Ulta.com.

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Exclusive: Apothékary grabs Shiseido investment, launches at Ulta.com

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