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Caldera + Lab, a men's skin care brand, raised a $6 million Series A, CEO Jared Pobre tells Axos exclusively.

Why it matters: The company will launch a hair care line in early 2025.

Zoom in: The round was raised from HIPstr, an early-stage investment arm of HighPost Capital.

Proceeds will fund the company's wholesale retail launch in 2025, Pobre says, and its growth needs for the next 12-plus months.

Catch up quick: Caldera + Lab, which is profitable, was founded in 2019 by Pobre with an emphasis on sustainability and a cleaner ingredient deck.

Its products include face serums, moisturizers, and cleansers to address aging and improve skin health.

Globally, skin care is projected to have a CAGR of 3% based on constant prices between 2023 and 2028, per Euromonitor International.

Flashback: "At 40 is when my skin started changing, and the incredibly dry climate of Jackson Hole only made things worse," says Pobre.

"My wife, Stacy, had me try her women's 'indie' skin care brands and surprisingly I found immediate results compared to the dated men's products I was using since my late 20s."

Between the lines: "Our customers range in age from 35-70 with the sweet spot being 40-60," Pobre says. "We've designed skin care that delivers real performance for this mature demographic."

Exclusive: Men's skin care brand Caldera + Lab raises $6M Series A

Caldera + Lab will use proceeds to fund expansion into wholesale retail.

Illustration of a soap dispenser bottle dispensing a dollar sign shaped dollop of soap

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Caldera + Lab, a <a class="gtmContentClick" data-vars-link-text="men&#x27;s skin care" data-vars-click-url="https://www.axios.com/2021/10/29/makeup-goes-after-men-cosmetics" data-vars-content-id="110324fb-2ba1-4fc0-99a7-d3a285fdad80" data-vars-headline="Exclusive: Men&#x27;s skin care brand Caldera + Lab raises $6M Series A" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2021/10/29/makeup-goes-after-men-cosmetics" target="_self">men&#x27;s skin care</a> brand, raised a $6 million Series A, CEO Jared Pobre tells Axos exclusively.Why it matters: The company will launch a hair care line in early 2025.

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Exclusive: Men's skin care brand Caldera + Lab raises $6M Series A

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