Skky Partners' first deal reflects future strategy

Condiment brand Truff, which sold a minority stake to Kim Kardashian-backed Skky Partners, signals the kind of investment the PE firm intends to make, managing partner Jay Sammons tells Axios.

Why it matters: Given some of the fallout in consumer retail LBOs and DTC, which require prohibitively expensive customer acquisition, PE and VC need new investment strategies.