Founders Jason and Mia Bauer, from L to R. Photo: Courtesy of Crumbs
Crumbs, reimagined as a CPG bakery brand, has raised $1.3 million in financing led by Hall Street Ventures, the investment firm's co-founder Jeremy Frenkel tells Axios exclusively.
Why it matters: Cakes and pastries have emerged as an area of growth for food conglomerates, with Mondelez targeting the category for future acquisitions.
