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"The Splendid Table," the long-running food show from American Public Media, is joining the Vox Media Podcast Network, Axios has learned. 

Why it matters: Backed by Penske Media, Vox Media has been seeking out partnerships with existing shows and focusing on multiplatform franchises.

Catch up quick: 'The Splendid Table" began in 1995. Food writer Francis Lam took over as host from Lynne Rossetto Kasper in 2017. He also works as vice president and editor-in-chief at Penguin Random House's Clarkson Potter, which publishes cookbooks. 

The show is "for curious cooks and eaters," Lam tells Axios. "I've always said that in America if you can talk about food and you can talk about football, you can probably have a conversation with anyone."

Zoom in: With the partnership, Vox Media will take over sales and distribution for the podcast version of "The Splendid Table" and its spinoff show, "The One Recipe," and promote the shows. "The One Recipe" is coincidentally hosted by Jesse Sparks, a senior editor at Vox Media's Eater.

"The Splendid Table" will continue airing on public radio, where it's broadcast to 363 stations to an estimated weekly audience of nearly 600,000 listeners.

According to American Public Media, the show's monthly podcast audience is about 100,000 listeners, nearly 150,000 web visitors and more than 200,000 social followers.

Vox Media's executive director of the podcast business Lillian Xu says they are planning cross-promotions and collaborations across the portfolio. 

Zoom out: Xu says Vox Media had been looking for top food shows to join its network given the media company's "deep roots in food" with Eater, GrubStreet, Punch and food podcast "Gastropod."

Vox Media hired Xu, formerly of New York Public Radio, last year to grow its audio business. The company is one of the top 10 podcast publishers in the U.S., per Podtrac, with 6.6 million unique monthly listeners.

Over the past year, the company has inked new partnerships with existing shows including Brené Brown's two shows and Cam Heyward's "Not Just Football." It also has launched new talent-led shows like Peter Kafka's "Channels" and Taylor Lorenz's "Power User."

What's next: Xu says Vox Media has more partnerships to announce in the coming weeks. 

1 fun thing: Lam says he's a longtime fan of Eater and had recently read the Eater 38 for Nashville to prepare for a trip.

Exclusive: "The Splendid Table" joins Vox Media's podcast network

Photo illustration of Francis Lam next to a pattern of place settings with concentric circles emanating from them.

Francis Lam. Photo illustration: Axios Visuals. Photo: American Public Media

Vox Media

&quot;The Splendid Table,&quot; the long-running food show from American Public Media, is joining the Vox Media Podcast Network, Axios has learned. Why it matters: Backed by <a class="gtmContentClick" data-vars-link-text="Penske Media" data-vars-click-url="https://www.axios.com/2023/02/06/vox-media-100-million-from-penske-media" data-vars-content-id="f3fa3dd6-42ff-4fd4-85a1-fccef9fad67e" data-vars-headline="Exclusive: &quot;The Splendid Table&quot; joins Vox Media&#x27;s podcast network" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2023/02/06/vox-media-100-million-from-penske-media" target="_self">Penske Media</a>, Vox Media has been seeking out partnerships with existing shows and focusing on multiplatform franchises.

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Exclusive: "The Splendid Table" joins Vox Media's podcast network

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