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Exclusive: The Futurum Group to acquire Techstrong

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Apr 17, 2024
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Illustration: Tiffany Herring/Axios

The Futurum Group has agreed to acquire Techstrong Group, a media company that produces webinars, live events and other content to support lead generation for tech companies, for a mix of cash and stock.

Why it matters: The acquisition consolidates two B2B operators at a time when marketers seek more efficiency and grapple with the deprecation of internet tracking cookies.

Catch up quick: Futurum is an Austin-based tech advisory, media and research firm founded by Daniel Newman in 2016. It has about 400 clients, including Amazon, Google and Microsoft.

  • Alan Shimel founded Techstrong, previously known as MediaOps, in 2013. The Boca Raton, Florida-based company has about 320 clients, including Dell, Broadcom and Red Hat.

Zoom in: Techstrong's 30 full-time employees are joining Futurum's team of about 60 full-time employees. Techstrong will continue its work and begin distributing Futurum's content across its channels like Techstrong.TV.

  • Techstrong will add eight figures of revenue over the next 12 months to Futurum, Newman says.
  • Newman declined to share deal size or terms. Shimel said he will stay at the company for at least three years.

Zoom out: Futurum has pursued a series of acquisitions to grow its expertise and offer new products.

  • Its prior deal — acquiring the brand assets of cybersecurity researcher Shira Rubinoff and hiring her — led to this latest one. Rubinoff introduced the two founders earlier this year.

What's next: Techstrong will produce content at cybersecurity-focused RSA Conference next month and for Futurum's Six Five Summit in June.

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