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Verizon bundles Netflix and Max

Dec 4, 2023
Illustration of a hand reaching out for help from a pile of play buttons.

Illustration: Aïda Amer/Axios

Verizon announced Monday a bundle of ad-supported streaming services with Netflix and Max for $10 per month via its mobile phone plan myPlan.

Why it matters: The partnership is the telecom's latest effort to attract phone customers through discounted content offerings and could help streaming services combat churn.

Details: The deal starts Dec. 7 and provides about $7 in monthly savings. (Netflix with ads costs $6.99 per month, while Max with ads costs $9.99 per month.)

  • Speaking Monday morning at the UBS Global Media and Communications Conference, Verizon CEO Hans Vestberg said myPlan now offers five streaming services for $20 per month, referring to the new bundle and the Disney bundle (Disney+, Hulu and ESPN+) with up to 40% in savings.
  • "I think we hit the sweet spot with myPlan and the optionality and the flexibility we give our customers," he said. "We feel good about momentum."

The big picture: As subscription churn grows, entertainment companies have explored more bundles. Apple and Paramount are considering a bundle, the Wall Street Journal reported.

  • Cancellations of streaming services in the U.S. reached 5.7% in October, a record high, according to Antenna.
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