All Access

Media Deals

Media Deals Alerts

Alert

Standard

Media Deals Thought Bubble

Thought Bubble

mustard

BFD Expert Voices - Media Deals

BFD Expert Voices

topics

politics-policy

epstein-files

donald-trump

2026-midterm-elections

immigration

behind-the-curtain

race-and-equity

technology

privacy-tech-regulation

automation-and-ai

tiktok-news

big-tech

social-media

cybersecurity

economy

social-security

inflation

tariffs

federal-reserve

jobs

transportation

business

stock-market-news

retail-news

crypto

media

elon-musk

dealmaking

health

rfk-jr

drug-prices

axios-explains-abortion

public-health

world

israel

axios-explains-ukraine

iran

russia

china

energy-climate

nuclear-energy

climate-energy-policy

climate-change

extreme-weather

alternative-energy

electric-vehicles

science

emerging-tech

biomedicine

newsletters

pittsburgh

atlanta

san-diego

charlotte

boulder

washington-dc

kansas-city

dallas

denver

detroit

des-moines

austin

boston

chicago

cleveland

columbus

houston

indianapolis

miami

nashville

new-orleans

nw-arkansas

philadelphia

phoenix

portland

richmond

salt-lake-city

san-antonio

san-francisco

seattle

tampa-bay

twin-cities

raleigh

huntsville

colorado-springs

axios-local

axios-pro

axios-live

the-axios-show

The Atlanta Braves will become its own publicly traded company, Liberty Media Corp. announced Thursday as part of its investor day presentation. 

Why it matters: Money has been flowing into sports. Professional sports teams have seen their valuations increase. 

Details: Liberty Media said its board authorized a split off of the Atlanta Braves and its real estate development project, which will be called Atlanta Braves Holdings.

It also plans to create three tracking stock groups: the Liberty SiriusXM Group, Formula One Group and the Liberty Live Group.

What he's saying: "Among baseball teams, Baltimore and Washington are rumored to be contemplating a sale. We'd argue, I think with some reasons, that the Braves are a far more attractive asset," Liberty Media president and CEO Greg Maffei said today, according to The Hollywood Reporter. 

“We'll see," he continued. "But each new deal seems to set a new benchmark for sports assets, and the valuations as a multiple of revenue seem to continue to go up."

"We see great growth at the Braves," Maffei told CNBC, noting the company's real estate and high fan attendance (fourth-highest in the league). 

Of note: The Braves won the World Series last year. But this year, the team lost in the playoffs to the Philadelphia Phillies.

Editor's note: The headline of the story was updated to refer to the move by Liberty Media as a split off.  

Liberty Media to split off Atlanta Braves into own public company

"We see great growth at the Braves," Liberty Media's Greg Maffei said.

Atlanta Braves A.J. Minter (33) in action, pitching vs Philadelphia Phillies at Citizens Bank Park. Game 4. Philadelphia, PA 10/15/2022 CREDIT: Erick W. Rasco

Atlanta Braves' A.J. Minter pitching vs. Philadelphia Phillies on Oct. 15. Photo: Erick W. Rasco/Sports Illustrated via Getty Images

Baseball

The Atlanta Braves will become its own publicly traded company, Liberty Media Corp. <a class="gtmContentClick" data-vars-link-text="announced" data-vars-click-url="https://finance.yahoo.com/news/liberty-media-corporation-announces-plan-120000170.html" data-vars-content-id="3419c383-efe2-49ed-a495-498367d9836a" data-vars-headline="Liberty Media to split off Atlanta Braves into own public company" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://finance.yahoo.com/news/liberty-media-corporation-announces-plan-120000170.html" target="_blank">announced</a> Thursday as part of its investor day presentation. Why it matters: Money <a class="gtmContentClick" data-vars-link-text="has been flowing" data-vars-click-url="https://www.axios.com/2022/06/25/following-big-money-sports" data-vars-content-id="3419c383-efe2-49ed-a495-498367d9836a" data-vars-headline="Liberty Media to split off Atlanta Braves into own public company" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2022/06/25/following-big-money-sports" target="_self">has been flowing</a> into sports. Professional sports teams have seen <a class="gtmContentClick" data-vars-link-text="their valuations increase" data-vars-click-url="https://www.axios.com/2022/06/25/pro-sport-team-values-go-up" data-vars-content-id="3419c383-efe2-49ed-a495-498367d9836a" data-vars-headline="Liberty Media to split off Atlanta Braves into own public company" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2022/06/25/pro-sport-team-values-go-up" target="_self">their valuations increase</a>.

Liberty Media to split off Atlanta Braves into own public company

What to read next