HHS Secretary Alex Azar. Photo: Chip Somodevilla/Getty Images

Expect more big moves on prescription drug pricing today.

Driving the news: HHS Secretary Alex Azar is giving a "major policy address" on drug prices this afternoon.

  • Politico reported Friday that the administration would formally propose new regulations this week requiring drugmakers to include their sticker prices in their advertising, similar to the way they list side effects.
  • But the industry may preempt that: PhRMA, drugmakers' leading trade group, is planning a "major industry announcement" on direct-to-consumer advertising this morning.

Between the lines: Price transparency is popular, even bipartisan. But the specific weirdness of the health care system creates a situation in which more information may not actually be helpful.

  • Critics of the price-disclosure proposal note that most patients don't pay the full sticker price. If you have insurance, you pay a lower negotiated rate.
  • People familiar with the plan have told Axios previously that it would indeed focus on sticker prices.
  • Even though few people actually pay that price, there's no particularly good stand-in. Every insurance plan has different discounts, and each consumer's individual cost will depend on those negotiations as well as the structure of their plan (the size of their deductible and co-pays, for example) and where they are in their deductible.

The bottom line: There's no way to put a number on television that will be useful for everyone who sees it. Some critics even worry the disclosures could scare patients away from medicines that could help them, by giving them the impression they'll have to pay more than they really will.

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Amy Harder, author of Generate
34 mins ago - Energy & Environment

Climate change goes mainstream in presidential debate

Photo illustration: Aïda Amer/Axios. Photo: Olivier Douliery-Pool/Getty

The most notable part of Thursday’s presidential debate on climate change was the fact it was included as a topic and assumed as a fact.

The big picture: This is the first time in U.S. presidential history that climate change was a featured issue at a debate. It signals how the problem has become part of the fabric of our society. More extreme weather, like the wildfires ravaging Colorado, is pushing the topic to the front-burner.

Finally, a real debate

Photo: Morry Gash/AP

A more disciplined President Trump held back from the rowdy interruptions at tonight's debate in Nashville, while making some assertions so outlandish that Joe Biden chuckled and even closed his eyes.

  • A Trump campaign adviser told Axios: "He finally listened." 

The result: A real debate.

Biden to Trump: "I have not taken a penny from any foreign source ever in my life"

Former VP Joe Biden pushed back Thursday against allegations from President Trump, saying he had never profited from foreign sources. "Nothing was unethical," Biden told debate moderator Kristen Welker about his son Hunter's work in Ukraine while he was vice president.

Why it matters: Earlier on Thursday, Hunter Biden's former business partner, Tony Bobulinski, released a statement saying Joe Biden's claims that he never discussed overseas business dealings with his son were "false."