Stories

How Americans view the politics of brands

"Doing Business in an Activist World," the annual business and politics study from Global Strategy Group, shows that Americans tend to have pre-existing notions about the political leanings of certain brands.

The big picture: Big Tech companies, including Facebook, Google, Apple and Amazon, are all seen as leaning more Democratic, along with sports-linked brands like Nike, the NBA, and the NFL — while banks like JPMorgan Chase, Wells Fargo, and Citi, are all seen as more Republican, along with some of the biggest corporate names like Walmart, GM, and Delta.

People of both parties — Democrats at 38%, Republicans at 35% — are just about as likely to boycott brands over their social beliefs, but their targets skew similarly partisan.

  • The top boycott targets for Democrats: Chick-fil-A and Hobby Lobby
  • The top boycott targets for Republicans: Nike and Target

Go deeper: The corporate world's rush to "de-brand"