Pokémon Go is again Apple's top-grossing app after releasing new characters

So, Pokémon Go isn't dead after all. The release of new characters last week made the game the no. 1 moneymaker in the App Store. It had dropped out of the top ten following a meteoric rise upon its release last July.

Analyst firm Mobile Action estimates that the iPhone version of Pokémon Go has already generated $23 million in February, surpassing the $22 million for all of January.

The big question: Will the release win back those who had dropped the game, or just provide a blip of spending among those that remain Pokémon die-hards.