Don't miss key details from the Mueller report. Sign up for Axios AM.


Pokémon Go adds Easter event in continued push to win back users

Once again, the creators of Pokémon Go are launching a holiday-themed event in an effort to both reward die-hard fans and hopefully lure back some of those who haven't played in a while.

Announced Thursday morning, the event offers an increased chance to hatch rare creatures, discounts on "lucky eggs" and other perks.

This should make those still playing the game, already a happy bunch, even happier.

Why it matters: Creator Niantic has said it wants Pokémon Go to live on for years, but usage is down significantly.

What's next: Niantic has promised later this year to improve the gameplay when players collaborate with one another.