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Podcast trend: Finally real money (and going upscale)

Podcasts, once a curiosity, are now big business: An industry forecast says they'll draw $220 million in ads this year.

Why it matters: A new Interactive Advertising Bureau study also found that while three-quarters of podcast ads are direct-response (like ordering on, there's been an increase in brand awareness ads. These are the ads you typically see aligned with high-quality TV/video content.

Data: Interactive Advertising Bureau; Chart: Chris Canipe / Axios