Photo: Fabrice Coffrini/AFP/Getty Images)

Philip Morris International Inc. has halted a global social media campaign that featured a young international women promoting its new IQOS "heated tobacco" device, Reuters reports.

Why this matters: When the tobacco company hired 21-year-old Alina Tapilina, a Russian social media influencer, it violated the company's internal marketing standards that prohibit them from employing young celebrities or models who are under the age of 25, per CNBC. Earlier this year, CEO André Calantzopoulos said: "We at Philip Morris International do not, and will not, market or sell our products to youth," according to Reuters.

The big picture: Tobacco companies have been increasingly using attractive young people on social media to reach more consumers while pledging to deter younger people from smoking. A petition in 2018 claimed Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands were actively targeting young people with social media promotion, the New York Times reports. The social media campaigns also allow tobacco companies to circumvent laws that prevent them from marketing to young people.

Go deeper: Tobacco use is soaring among U.S. kids, driven by e-cigarettes

Go deeper

Trump casts himself as chief defender of American history in divisive speech at Rushmore

President Trump spoke out against a "merciless campaign" to wipe out American history during a Fourth of July celebration at Mount Rushmore.

Why it matters: Trump's "dark and divisive" speech comes as states continue to hit new coronavirus records and a national reckoning against racial inequities pushes forward, The New York Times writes. Trump's public approval is faltering heading toward the November elections, and he made an appeal to his base at Friday's spectacle, per The Washington Post.

Drive-in movie theaters are making a comeback

Illustration: Annelise Capossela/Axios

Drive-in movie theaters, the symbol of a bygone era before cellphones and constant distraction, are suddenly reemerging as a popular form of entertainment during the coronavirus crisis.

Why it matters: Indoor movie theaters are closed, but people still crave entertainment and a chance to get out of their houses. Watching a movie from the safety of a car is the next best thing.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 7:30 a.m. ET: 11,093,182 — Total deaths: 525,491 — Total recoveries — 5,890,052Map.
  2. U.S.: Total confirmed cases as of 7:30 a.m. ET: 2,795,163 — Total deaths: 129,437 — Total recoveries: 790,404 — Total tested: 34,213,497Map.
  3. States: ICU beds in Arizona's hot spot reach near capacity.
  4. Public health: The states where face coverings are mandatory Fauci says it has been a "very disturbing week" for the spread of the coronavirus in the U.S.
  5. Economy: The economy may recover just quickly enough to kill political interest in more stimulus.