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Photo: Fabrice Coffrini/AFP/Getty Images)

Philip Morris International Inc. has halted a global social media campaign that featured a young international women promoting its new IQOS "heated tobacco" device, Reuters reports.

Why this matters: When the tobacco company hired 21-year-old Alina Tapilina, a Russian social media influencer, it violated the company's internal marketing standards that prohibit them from employing young celebrities or models who are under the age of 25, per CNBC. Earlier this year, CEO André Calantzopoulos said: "We at Philip Morris International do not, and will not, market or sell our products to youth," according to Reuters.

The big picture: Tobacco companies have been increasingly using attractive young people on social media to reach more consumers while pledging to deter younger people from smoking. A petition in 2018 claimed Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands were actively targeting young people with social media promotion, the New York Times reports. The social media campaigns also allow tobacco companies to circumvent laws that prevent them from marketing to young people.

Go deeper: Tobacco use is soaring among U.S. kids, driven by e-cigarettes

Go deeper

Updated 7 hours ago - World

Mexican President López Obrador tests positive for coronavirus

Mexico's President Andrés Manuel López Obrador during a press conference at National Palace in Mexico City, Mexico, on Wednesday. Photo: Ismael Rosas/Eyepix Group/Barcroft Media via Getty Images

Mexican President Andrés Manuel López Obrador announced Sunday evening that he's tested positive for COVID-19.

Driving the news: López Obrador tweeted that he has mild symptoms and is receiving medical treatment. "As always, I am optimistic," he added. "We will all move forward."

7 hours ago - Politics & Policy

Sarah Huckabee Sanders to run for governor of Arkansas

Sarah Huckabee Sanders at FOX News' studios in New York City in 2019. Photo: Steven Ferdman/Getty Images

Former White House press secretary Sarah Huckabee Sanders will announce Monday that she's running for governor of Arkansas.

The big picture: Sanders was touted as a contender after it was announced she was leaving the Trump administration in June 2019. Then-President Trump tweeted he hoped she would run for governor, adding "she would be fantastic." Sanders is "seen as leader in the polls" in the Republican state, notes the Washington Post's Josh Dawsey, who first reported the news.

Coronavirus has inflamed global inequality

Illustration: Aïda Amer/Axios

History will likely remember the pandemic as the "first time since records began that inequality rose in virtually every country on earth at the same time." That's the verdict from Oxfam's inequality report covering the year 2020 — a terrible year that hit the poorest, hardest across the planet.

Why it matters: The world's poorest were already in a race against time, facing down an existential risk in the form of global climate change. The coronavirus pandemic could set global poverty reduction back as much as a full decade, according to the World Bank.