Photo: Fabrice Coffrini/AFP/Getty Images)

Philip Morris International Inc. has halted a global social media campaign that featured a young international women promoting its new IQOS "heated tobacco" device, Reuters reports.

Why this matters: When the tobacco company hired 21-year-old Alina Tapilina, a Russian social media influencer, it violated the company's internal marketing standards that prohibit them from employing young celebrities or models who are under the age of 25, per CNBC. Earlier this year, CEO André Calantzopoulos said: "We at Philip Morris International do not, and will not, market or sell our products to youth," according to Reuters.

The big picture: Tobacco companies have been increasingly using attractive young people on social media to reach more consumers while pledging to deter younger people from smoking. A petition in 2018 claimed Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands were actively targeting young people with social media promotion, the New York Times reports. The social media campaigns also allow tobacco companies to circumvent laws that prevent them from marketing to young people.

Go deeper: Tobacco use is soaring among U.S. kids, driven by e-cigarettes

Go deeper

Updated 37 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4:15 p.m. ET: 32,381,243 — Total deaths: 985,104 — Total recoveries: 22,285,437Map.
  2. U.S.: Total confirmed cases as of 4:15 p.m ET: 7,015,242 — Total deaths: 203,329 — Total recoveries: 2,710,183 — Total tests: 98,481,026Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

White House pushes to uphold TikTok ban

Illustration: Aïda Amer/Axios

The U.S. Department of Justice on Friday filed legal opposition to TikTok's request to delay a ban on downloading the app, with a judge expected to rule before the ban is set to go into effect Sunday.

Why it matters: The White House could have simply postponed the ban on its own for another week or two, as it did last Friday. This move suggests it's seeking to use the ban as leverage in ongoing negotiations.

2 hours ago - Podcasts

Substack and the future of media

Traditional media models, and even some of the digital ones, are either under pressure or outright broken. Some journalists have responded by going out on their own, leveraging a new group of startups that help them self-publish and monetize their work.

Axios Re:Cap digs in with Chris Best, CEO of Substack, which has more than 250,000 paying subscribers on its writer network.

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