Photo: Scott Heins/Getty Images.

Peloton is going to court to try to protect its head start in “connected fitness" as challengers move in, the Wall Street Journal reports.

Why it matters: "It’s a premise that has powered many upstarts in recent years: Uber is a tech company, not a taxi company; WeWork's a tech company, not a real-estate company; Tesla’s a tech company, not a car company," the Journal notes.

  • "Peloton’s internet-driven exercise scheme underpins the company’s fundamental pitch: That at its core, it’s a tech company, not just another get-fit program."

Yes, but: "Intellectual-property disputes are tough to resolve in the fitness world, because most workout techniques are based on decades-old concepts that are hard to patent," The Journal adds.

  • But Peloton wants to enforce patents on its leaderboard (which compares your performance with other riders in a virtual class), metrics (output and cadence) and bike design.

Go deeper: Balance sheets and profits seem to matter to investors again

Go deeper

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Coronavirus surge is sinking consumer confidence

Data: Hamilton Place Strategies, CivicScience; Chart: Axios Visuals

The rise in coronavirus cases in certain parts of the U.S. is stunting confidence across the country, a crop of new reports show.

Driving the news: After stalling during the previous two-week period, overall economic sentiment declined for the first time in two months, according to the Economic Sentiment Index, a biweekly survey from data firm CivicScience and Hamilton Place Strategies (HPS).

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage."
  2. Health: Mask mandates help control the rise in coronavirus hospitalizations. Hospitals face a crush.
  3. Business: Coronavirus testing is a windfall. Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. World: Putin mandates face masks.

The GOP's monstrous math problem

Illustration: Sarah Grillo/Axios

Republicans, win or lose next week, face a big — and growing — math problem.

The state of play: They're relying almost exclusively on a shrinking demographic (white men), living in shrinking areas (small, rural towns), creating a reliance on people with shrinking incomes (white workers without college degrees) to survive.

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