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Steph Curry showing off the new Palm phone. Photo: Palm

Palm is back, just not as you remember it.

What's new: The venerable tech brand, which has been dormant since HP shuttered its phone effort several years back, is relaunching itself with new owners and a curious little device.

  • While the 3.3-inch Android device can be a standalone smartphone, it's largely designed and marketed to be a second phone or companion product that can share a phone number with a traditional phone.
  • At $349, it's not significantly cheaper than a decent, mid-range Android phone.

The backstory: HP sold the brand to China's TCL, which also sells phones under the Alcatel and BlackBerry brands. TCL, meanwhile, licensed Palm to a startup led by two former Samsung employees.

  • The tiny Palm phone also has a big endorsement via Golden State Warriors star Steph Curry helping launch the device, in an exclusive deal with Verizon in the U.S.

Our thought bubble: If you think that sounds a bit like the Apple Watch, you aren't alone. And, while it's capable of running full apps, it also doesn't strap to your wrist — meaning you are still carrying a phone, albeit a smaller one, if you choose to leave home with this device instead of a standard smartphone.

What they're saying: Reaction was mixed, with some disappointment from longtime fans who were hoping to see Palm's WebOS resurrected along with the name.

  • Business Insider's Kif Leswing: "got excited this morning for the revival of palm os only to click and read about an android phone for your android phone."
  • Freelance UX writer Owen Williams: "take an apple watch, remove the strap, tell people it's about 'focus' and then make it verizon exclusive for no good reason and you've got the new Palm."

Go deeper

6 hours ago - Politics & Policy

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Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

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Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

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GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.