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Courtesy: Opendorse

Founded by ex-Nebraska football players Blake Lawrence and Adi Kunalic, Opendorse is a platform that helps universities, leagues, teams, agencies and sponsors distribute social media content.

How it works: Let's say Alabama's social team takes photos at a game and wants to send them to players, coaches and alumni to share on their social channels. Instead of distributing the content via email or some unorganized process, they would upload it to Opendorse.

  • Within seconds, everyone receives a message that a social post is ready to approve or edit. One click later, it's posted.
  • This helps Alabama reach a wider audience, while helping the players grow their own brands with very minimal effort required. Everybody wins.
  • You can imagine this same kind of interaction happening between, say, Coca-Cola and an NBA star. Or the NFL Players Association and its members.

The big picture: While college athletes can't be compensated now, they can ensure that they're compensated later by building strong social followings during their time on campus.

  • Baltimore Ravens rookie WR Marquise Brown, for instance, can command exponentially more money from sponsors than his fellow rookies because of the following he built at Oklahoma — one of Opendorse's partners.

Go deeper

1 hour ago - Health

U.S. ahead of pace on vaccines

A health care worker administers a dose of the Moderna vaccine in Ruleville, Mississippi. Photo: Rory Doyle/Bloomberg via Getty Images

The U.S. is now vaccinating an average of 2 million people a day, up from 1.3 million in early February.

Why it matters: That puts us on track to hit President Biden's goal of 100 million doses a month ahead of schedule.

Updated 3 hours ago - Politics & Policy

Harris breaks tie as Senate proceeds with lengthy debate on COVID relief bill

Photo: Oliver Contreras/Bloomberg via Getty Images

The Senate on Thursday voted 51-50 — with Vice President Kamala Harris breaking the tie — to proceed to debate on President Biden's $1.9 trillion coronavirus rescue package, likely setting up a final vote this weekend.

The state of play: Sen. Ron Johnson (R-Wis.) is forcing the Senate clerk to read the entire 628-page bill on the floor, a procedural move that will likely add 10 hours to the 20 hours already allotted for debate.

4 hours ago - World

Netanyahu campaigns against Biden's plan to save Iran deal

Netanyahu campaigns at a gym last month. Photo: Pool/AFP via Getty

Israeli Prime Minister Benjamin Netanyahu indirectly criticized the Biden administration for its intention to return to the Iran nuclear deal and told his supporters he was prepared to "stand against the entire world" to stop it.

Why it matters: This is a major change of tune for Netanyahu, who had been careful in his statements on the Iran deal and avoided publicly criticizing President Biden. The statement was part of Netanyahu's attempt to rally his base ahead of Israel's election on March 23.