May 23, 2019

How Opendorse helps college athletes build their brands

Courtesy: Opendorse

Founded by ex-Nebraska football players Blake Lawrence and Adi Kunalic, Opendorse is a platform that helps universities, leagues, teams, agencies and sponsors distribute social media content.

How it works: Let's say Alabama's social team takes photos at a game and wants to send them to players, coaches and alumni to share on their social channels. Instead of distributing the content via email or some unorganized process, they would upload it to Opendorse.

  • Within seconds, everyone receives a message that a social post is ready to approve or edit. One click later, it's posted.
  • This helps Alabama reach a wider audience, while helping the players grow their own brands with very minimal effort required. Everybody wins.
  • You can imagine this same kind of interaction happening between, say, Coca-Cola and an NBA star. Or the NFL Players Association and its members.

The big picture: While college athletes can't be compensated now, they can ensure that they're compensated later by building strong social followings during their time on campus.

  • Baltimore Ravens rookie WR Marquise Brown, for instance, can command exponentially more money from sponsors than his fellow rookies because of the following he built at Oklahoma — one of Opendorse's partners.

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America's future looks a lot like Nevada

Illustration: Sarah Grillo/Axios

Today's Nevada caucus will foreshadow the future of American politics well beyond 2020.

Why it matters: The U.S. is in the midst of a demographic transformation, and the country's future looks a lot like Nevada's present. Today's results, in addition to shaping the 2020 race, will help tell us where politics is headed in a rapidly changing country.

Coronavirus spreads to more countries, and U.S. ups its case count

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The novel coronavirus continues to spread to more nations, and the U.S. reports a doubling of its confirmed cases to 34 — while noting those are mostly due to repatriated citizens, emphasizing there's no "community spread" yet in the U.S. Meanwhile, Italy reported its first virus-related death on Friday.

The big picture: COVID-19 has now killed at least 2,359 people and infected more than 77,000 others, mostly in mainland China. New countries to announce infections recently include Israel, Lebanon and Iran.

Go deeperArrowUpdated 14 hours ago - Health