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Illustration: Aïda Amer/Axios

If CEOs are increasingly acting as the fourth branch of government, then they certainly seem to have a moralistic streak, going much further than the law requires in terms of staying well away from porn.

Why it matters: Pornography and the production of sexually explicit material is entirely legal as far as the government is concerned — but it's also shunned by almost all of the business establishment. That makes a huge difference for its practitioners.

Driving the news: OnlyFans has become one of the fastest-growing social networks in the world, with extremely impressive financials. Were it not in the porn business, it would be fighting off VCs desperate to invest at a multi-billion-dollar valuation.

  • Instead, OnlyFans is struggling not only to raise funds but also to maintain healthy relations with the creators on its platform, who are deeply suspicious of the company after its badly-explained and abortive attempt to ban porn on the site.
  • OnlyFans CEO Tim Stokely, in an interview with the FT, initially said that the business "had no choice" but to ban porn, blaming banks in general and BNY Mellon in particular. But the move looks more like an ill-thought-through attempted pivot away from porn and towards a business model with lower costs and greater opportunities for VC-fueled growth.

The big picture: There are no major American porn companies. The biggest player in the business, MindGeek, is based in Canada; OnlyFans is based in the UK. Even then they're sheepish about what they do: An OnlyFans pitch deck obtained by Axios, just like the official MindGeek website, never mentions porn.

  • Mainstream U.S. companies like eBay and Tumblr are implementing increasingly strict anti-porn policies, much to the annoyance of sex workers and historians.

How it works: Porn has always been a shady, marginalized industry, and has always attracted its share of criminals, including people involved in sex trafficking and revenge porn. Sites that make money from porn get targeted by anti-porn activists who get those sites blacklisted by banks and financiers worried about the reputational — and even legal — consequences of banking sites that might be showing underage or nonconsensual content.

  • State of play: Porn companies pay much higher fees and face much higher obstacles than most merchants to access basic payment services, and are banned entirely by many finance companies including Stripe and American Express. Porn performers, similarly, find it very difficult to open bank accounts.
  • Twitter hosts a thriving porn community, but the company hides it well to most users, and there's a constant fear that it, too, could be banned at any time.

The bottom line: It's common knowledge that any porn company will have major difficulties navigating the world of financial services. That knowledge has effectively prevented American entrepreneurs from being able to build a wholly legitimate alternative to the secretive foreign companies that currently dominate the space.

Go deeper

1 hour ago - World

Pentagon: 8,500 troops on high alert for possible deployment to eastern Europe

Photo: Anna Moneymaker/Getty Images

Defense Secretary Lloyd Austin has placed 8,500 U.S. troops on "heightened preparedness to deploy" to eastern Europe in case NATO activates its rapid-response force over tensions with Russia, the Pentagon announced Monday.

Why it matters: No decisions have been made to actually deploy U.S. forces, but the heightened alert level will allow the military to rapidly shore up NATO's eastern flank in the event that Russia invades Ukraine. The Pentagon warned that Russia has shown "no signs of de-escalating," and continues to amass troops on Ukraine's borders.

Updated 2 hours ago - Economy & Business

S&P 500 on track for worst-ever start to year

Data: FactSet; Chart: Axios Visuals

Stocks suffered their steepest drop of the year early Monday, putting the S&P 500 on course for its worst-ever start to a year.

Driving the news: The benchmark S&P 500 dropped for its fifth straight day, with losses nearing 3% in early trading, momentarily putting it on track to fall into a "correction." Some of the steepest losses were recovered in early afternoon trading.

Tina Reed, author of Vitals
3 hours ago - Health

Health care workers hit new breaking point

Illustration: Shoshana Gordon/Axios

The ranks of health care workers are dwindling and stretching what it means to be reaching their "breaking points," particularly at small nonprofit hospitals.

The big picture: Even as Omicron cases have begun to wane in some places, many hospitals are still fielding a crush of patients amid record employee callouts.