Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

South Korean military remove propaganda loudspeakers from the demilitarized zone in May. Photo: Chung Sung-Jun/Getty Images

In 2013, when Peter Singer started writing a new book about online propaganda, the topic was largely speculative for U.S. readers. Singer and co-author Emerson Brooking watched in horror as their research merged with America's reality in 2016.

The big picture: "Russia is not the full story," Singer tells Codebook. "Russia is just a chapter in a larger book." If anything, says Singer, our election-focused taste of misinformation might minimize the breadth of the problem.

Singer, a researcher at the New America think tank, means that both figuratively and literally. His and Brooking's book, "LikeWar: The Weaponization of Social Media," comes out today. It may be the first study to link Mexican cartels, ISIS and reality TV villain Spencer Pratt.

  • These disparate actors all follow the same basic rules for spreading self-promotional messages for mass impact.

Singer interviewed Pratt for the book. He has also briefed various intelligence agencies. "Spencer Pratt gets it. The government doesn't," he said.

It's Trump's playbook: "LikeWar" isn't about President Trump; he's just another chapter. But Singer tells Codebook that Trump is a good distillation of the tactics others use to make online propaganda work:

  • Push to extremes. Like Moscow's social media campaigns, Trump tweets about issues that distract from more substantive or less flattering news and he strengthens both edges of a culture war, eliminating the center.
  • Roughness over polish. Trump, a man of grammatical errors and rage, connects with voters by improvising something they perceive as authentic rather than presenting polished messages or a command of issues. While ISIS is best known in the West for its propaganda videos, Singer pins much of its recruitment successes on its more candid videos linked to the news of the day — like those showing members mourning the death of Robin Williams.
  • Address your followers. Trump's outreach to "forgotten" Americans or "deplorables" has taken advantage of the internet's capacity to build niche communities.
  • Be relentless. @realdonaldtrump never stops, producing multiple battle fronts every day while reinforcing messaging (including messages that others have persuasively debunked). There's no one thing to hold on to.

The bottom line: These tactics aren't secret sauce any more. Singer cites an example in Israel, where the approach has been institutionalized.

  • The Israeli military currently recruits content creators. (The work counts toward the nation's military requirement.)
  • A nonmilitary group is also now using a smartphone app to send international volunteers assignments, like praising Conan O'Brien on Instagram during his visit to Israel.

Go deeper

2 hours ago - Health

India crosses 1 billion COVID vaccinations milestone

A health worker inoculates a COVID-19 vaccine dose to a man wearing a face mask of Prime Minister Narendra Modi in Beawar, India, in September. Photo: Sumit Saraswat/Pacific Press/LightRocket via Getty Images

India's Prime Minister Narendra Modi announced Thursday that the country's health workers have now administered more than 1 billion COVID-19 vaccines doses.

Of note: While this is a significant milestone for the country of 1.4 billion, which has been devastated by the coronavirus, only about 30% of the eligible population has been fully vaccinated against the virus, per AP. Roughly 75% has received at least one dose.

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.

Beauty giant Coty Cosmetics looking to sell its own branded products

Coty Cosmetics CEO Sue Nabi. Photo: Axios on HBO

Coty Cosmetics CEO Sue Nabi tells Axios the beauty giant will “probably” introduce Coty-branded products one day.

Why it matters: Coty produces some of the world’s most popular fragrances, skin care products and color cosmetics on behalf of other well-known brands, but has shied away from producing its own branded products.