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Illustration: Rebecca Zisser/Axios

Hims, an online seller of prescription health care products for such conditions as erectile dysfunction, recently hired former Lyft executive Melissa Waters as its first chief marketing officer, Axios has learned.

Why it matters: This comes shortly after a well-traveled New York Times story about "restaurant-menu medicine" companies like Hims, which operate in something of a regulatory blank space — connecting patients with doctors who prescribe without conducting in-person exams. Waters will be tasked with telling the story in a more positive light.

Hims founder and CEO Andrew Dudum acknowledges that his company is quite different from Waters' prior employer, but says that both are consumer brands for which "trust and safety" is paramount:

"We're mostly serving a young demographic of people who otherwise feel stigmatized, or are uncomfortable discussing their health needs. They need to feel that their relationship with us is comfortable and secure, and I can't think of a consumer business that's done it better than Lyft."

As for the NY Times story, Dudum says it "didn't really articulate anything we felt was out of clinical protocol and outside standards," adding that Hims has no equity relationships with the third-party pharmacies with which it works. He also doesn't believe that the industry needs federal regulation, instead believing that state medical boards are doing an "incredible job."

San Francisco-based Hims, which claims to have shipped over 1 million orders in its first year of operation, has made several other recent executive hires in addition to Waters:

  • Chief financial officer: Spencer Lee, former CFO of online design marketplace Minted.
  • Chief operating officer: Melissa Baird, former VP of systems and procedures at Reese Witherspoon's lifestyle brand Draper James.
  • Chief technology officer: Charles Henrich, former engineering director at Google and CTO for Shazam Entertainment.
  • General counsel: Soleil Teubner Boughton, former product counsel for Google's health care and life sciences unit and Google Cloud.

Hims operates a sister site called Hers for women's health products, and most recently was valued by venture capitalists at $1 billion.

Go deeper

Biden extends mask mandates for travelers into 2022

President Biden delivers remarks at the White House on Dec. 1. Photo: Anna Moneymaker via Getty Images

President Biden will announce new testing protocols for international travelers on Thursday and extend masking requirements through March as the U.S. prepares to fight the Omicron variant this winter, according to senior administration officials.

Driving the news: The U.S. will tighten pre-departure testing protocols starting early next week by requiring all inbound international travelers to take COVID-19 tests within one day of their departure rather than three.

60 mins ago - Health

America probably won't lead the effort to understand Omicron

Illustration: Eniola Odetunde/Axios

The race to figure out just how dangerous the Omicron variant is will likely be a global effort, but some experts are skeptical that the U.S. will play a dominant role.

Why it matters: The CDC has repeatedly come under fire for inadequate data collection throughout the pandemic — and figuring out how to respond to Omicron requires a lot of data that doesn't currently exist.

U.S. faces urgent anti-hacker crisis

Illustration: Allie Carl/Axios

The Biden administration is accelerating efforts to fill nearly 600,000 vacant cybersecurity positions in the public and private sectors bogging down efforts to protect digital infrastructure.

Why it matters: Following a deluge of ransomware attacks targeting critical government and corporate infrastructure this year, clogs in the talent pipeline are leaving federal, cash-strapped local governments and Big Business even more susceptible to hacking.