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Photo: Screenshot from new Team USA ad

A new Olympics ad features athletes shouting out corporate sponsors and thanking them for the big money that allows them to compete.

The big picture: The ad is funded by the U.S. Olympic & Paralympic Committee. It starts airing Tuesday, ahead of Friday's opening ceremony.

The backdrop: There's less upside to companies stepping up to sponsor the Olympics than in years past.

  • The Games are no longer the predictable investment that they were pre-pandemic — and companies have to contend with being tied closely to the public perception that they may be a super-spreader event, Axios' Hope King reports.

Go deeper

Sep 8, 2021 - Sports

IOC suspends North Korea from Beijing Olympics

Members of the North Korean delegation look on from the stands ahead of the figure skating gala event during the Pyeongchang 2018 Winter Olympic Games. Photo: Mladen Antonov/AFP via Getty Images

The International Olympic Committee announced Wednesday that it has suspended North Korea from the 2022 Beijing Winter Olympics after the country chose not to participate in this year's Tokyo Games due to the pandemic.

Why it matters: Although the decision will have "little immediate impact," it could prove consequential in shaping other political boycotts of future Olympic games, the Wall Street Journal noted.

Updated 2 hours ago - World

Fatal stabbing of British MP David Amess declared a terrorist incident

Police outside Belfairs Methodist Church in Leigh-on-Sea, England, on Oct. 15. Photo: John Keeble/Getty Images

Authorities have declared the death of David Amess a terrorist incident, hours after the Conservative Party lawmaker in the U.K. was fatally stabbed while meeting with local constituents in a church in eastern England on Friday.

The big picture: The Metropolitan Police has found "a potential motivation linked to Islamist extremism."

Biden: DOJ should prosecute those who defy Jan. 6 subpoenas

President Biden speaks with reporters at Bradley International Airport in Windsor Locks, Connecticut. Photo: Brendan Smialowski/AFP via Getty Images

President Biden said Friday that the Justice Department should prosecute those who defy subpoenas from the Jan. 6 select committee.

Why it matters: The president's remarks come one day after Donald Trump ally Steve Bannon failed to show up for a deposition before the committee.