Lazaro Gamio / Axios

Nielsen announced today that it will begin crediting TV and digital companies for the number of video views they receive on Facebook, Hulu and YouTube. It will provide content owners, whether they are small digital sites or large TV networks, and content distributors (Google, Facebook, etc.), with the same visibility to data for all distributed video content.

Why it matters: It's a step in the right direction for Nielsen, a measurement company that's trying to break out of traditional linear TV measurement and into cross-platform digital measurement. It's an improvement for media companies that are trying to get a better sense of how their content is viewed on different screens and platforms. Media companies are lauding the initiative, saying it will help them enhance their distribution strategy and capture better data about their audiences.

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Updated 53 mins ago - Politics & Policy

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Illustration: Sarah Grillo/Axios

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The GOP's monstrous math problem

Illustration: Sarah Grillo/Axios

Republicans, win or lose next week, face a big — and growing — math problem.

The state of play: They're relying almost exclusively on a shrinking demographic (white men), living in shrinking areas (small, rural towns), creating a reliance on people with shrinking incomes (white workers without college degrees) to survive.

Right-wing misinformation machine could gain steam post-election

Illustration: Aïda Amer/Axios

With less than a week until the 2020 election, researchers have expressed concern that the information ecosystem today is ripe for an unprecedented level of exploitation by bad actors, particularly hyper-partisan media and personalities on the right.

Why it matters: The misinformation-powered right-wing media machine that fueled Donald Trump's 2016 victory grew stronger after that win, and it's set to increase its reach as a result of the upcoming election, whether Trump wins or loses.