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A screenshot of the tweet from Trevor DeHaas inside a frame.

The man behind the iconic tweet of the Fyre Fest dinner — two limp slices of white cheese on wheat bread with "salad" in a styrofoam container — is teaming up with one of the men who helped organize the infamous festival to sell the tweet as an NFT. Because of course, he is.

Details: In an email, Trevor DeHaas tells Axios he's hoping to collect upwards of $80,000 that he'll put toward medical expenses from his daily dialysis and kidney transplant.

What he's saying: "A few weeks ago I saw Jack Dorsey, auctioning off the first tweet ever and at the time it was like 2.25 million. Instantly I thought of my viral tweet from Fyre festival," DeHaas says.

  • Dorsey's tweet eventually sold for $2.9 million and has spurred a craze that prompted DeHaas' partner in the sale, rapper Ja Rule, and his company Flipkick to sell a Fyre Fest painting for $122,000 last month.
  • "Now a few weeks before the 4 year anniversary of the festival (4/28) I’m selling the most iconic cheese sandwich on the blockchain along with the ownership of copyright."

Why it matters: Non-fungible tokens have become the investment world's newest craze, delivering six-, seven- and eight-figure paydays to the creators of images, video clips and tweets that are documented on blockchain and sold to the highest bidder.

  • Bridge Oracle CEO Sina Estavi, who paid the $2.9 million for Dorsey's tweet and shelled out another $1.1 million for an Elon Musk tweet, said he did so "to emphasize the importance of NFTs on [the] future of crypto and tech sphere."
  • In addition, “I wanted to encourage involving in charities in the crypto space,” he said.

The big picture: "The biggest bubble [in the market] is NFTs because it's new and it's real, in the sense that real money is pouring into it," hedge fund manager and angel investor Howard Lindzon told me last month on the "Voices of Wall Street" podcast.

  • "But the markets are not developed yet. ... The digital bubble is NFTs themselves. That doesn't mean it can't go on for four more years," Lindzon, co-founder of StockTwits and CEO of Social Leverage Acquisition, added.
  • NFTs also are "the biggest opportunity."

Go deeper

Updated 1 hour ago - Energy & Environment

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm lashed much of the East Coast Sunday and Monday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: Authorities in North Carolina confirmed that two people died in a car crash and that they responded 600 vehicle accidents during the storm on Sunday, per the Washington Post.

2 hours ago - Health

CDC director says COVID-19 messaging should have been clearer

Rochelle Walensky. Photo: Stefani Reynolds-Pool/Getty Images

Rochelle Walensky, director of the Centers for Disease Control and Prevention, said in an interview with the Wall Street Journal that the messaging around the COVID-19 pandemic and changing guidance should have been clearer.

State of play: Walensky is being coached by media experts and is planning to have more press briefings by herself in order to ensure that CDC is seen as an independent, scientific entity, rather than as a political one, the Journal reports.

2 hours ago - World

UAE asks U.S. to reinstate Houthi terrorist designation after attack

Secretary of State Tony Blinken (left) listens to United Arab Emirates Foreign Minister Sheikh Abdullah bin Zayed al-Nahyan during a joint news conference at the State Department iin October. Photo: Andrew Harnik/Pool/AFP via Getty Images

Emirati Foreign Minister Abdullah Bin Zayed asked Secretary of State Tony Blinken in a phone call Monday to re-designate the Houthi rebels in Yemen as a terrorist organization, a senior Emirati official told Axios.

Why it matters: Less than a month after he assumed office, President Biden rolled back the Trump administration’s decision to make the designation. He said it hampered humanitarian assistance to the Yemeni people. Since then, the Houthis have escalated their attacks against Saudi Arabia and other countries in the region — including an attack Monday in Abu Dhabi.

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