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A screenshot of the tweet from Trevor DeHaas inside a frame.

The man behind the iconic tweet of the Fyre Fest dinner — two limp slices of white cheese on wheat bread with "salad" in a styrofoam container — is teaming up with one of the men who helped organize the infamous festival to sell the tweet as an NFT. Because of course, he is.

Details: In an email, Trevor DeHaas tells Axios he's hoping to collect upwards of $80,000 that he'll put toward medical expenses from his daily dialysis and kidney transplant.

What he's saying: "A few weeks ago I saw Jack Dorsey, auctioning off the first tweet ever and at the time it was like 2.25 million. Instantly I thought of my viral tweet from Fyre festival," DeHaas says.

  • Dorsey's tweet eventually sold for $2.9 million and has spurred a craze that prompted DeHaas' partner in the sale, rapper Ja Rule, and his company Flipkick to sell a Fyre Fest painting for $122,000 last month.
  • "Now a few weeks before the 4 year anniversary of the festival (4/28) I’m selling the most iconic cheese sandwich on the blockchain along with the ownership of copyright."

Why it matters: Non-fungible tokens have become the investment world's newest craze, delivering six-, seven- and eight-figure paydays to the creators of images, video clips and tweets that are documented on blockchain and sold to the highest bidder.

  • Bridge Oracle CEO Sina Estavi, who paid the $2.9 million for Dorsey's tweet and shelled out another $1.1 million for an Elon Musk tweet, said he did so "to emphasize the importance of NFTs on [the] future of crypto and tech sphere."
  • In addition, “I wanted to encourage involving in charities in the crypto space,” he said.

The big picture: "The biggest bubble [in the market] is NFTs because it's new and it's real, in the sense that real money is pouring into it," hedge fund manager and angel investor Howard Lindzon told me last month on the "Voices of Wall Street" podcast.

  • "But the markets are not developed yet. ... The digital bubble is NFTs themselves. That doesn't mean it can't go on for four more years," Lindzon, co-founder of StockTwits and CEO of Social Leverage Acquisition, added.
  • NFTs also are "the biggest opportunity."

Go deeper

Updated 9 mins ago - Sports

U.S. swim team wins 6 Tokyo Olympics medals, including 1st gold

Chase Kalisz of Team United States celebrates after winning the Men's 400m Individual Medley Final on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre in Tokyo, Japan. Photo: Al Bello/Getty Images

Swimmer Chase Kalisz has become the first Team United States Olympian to win gold at the Tokyo Games.

The big picture: The Rio 2016 silver medalist's winning time in the men's 400 meters Individual Medley Final was 4 minutes 9.42 seconds. His teammate Jay Litherland took silver, .86 seconds behind him.

Golfer Bryson DeChambeau will miss Olympics after testing positive for COVID

Bryson DeChambeau of the United States on the 18th tee during Day Two of the 149th Open at Royal St George’s Golf Club on July 16 in Sandwich, England. Photo: Andrew Redington/Getty Images

Golfer Bryson DeChambeau has tested positive for COVID-19 and will miss the Tokyo Olympic Games, USA Golf announced late Saturday.

What's happening: "Patrick Reed will replace DeChambeau and is undergoing the requisite testing protocol" Sunday and Monday before his expected departure for Japan, per a USA Golf statement.

In photos: Scenes from some of the worst fires raging in the U.S.

A home explodes into flames as the Dixie Fire rips through the Indian Falls neighborhood of unincorporated Plumas County, California, on July 24. The blaze started near the origin of the deadly 2018 Camp Fire and has churned burned over 185,000 acres. Photo: Josh Edelson/AFP via Getty Images

Out-of-state crews went to Montana to tackle a wildfire that wounded five firefighters as Australia sent a large air tanker to help Californian firefighting efforts, as 88 large blazes raged in the U.S. Saturday.

The big picture: Montana Gov. Greg Gianforte (R) tweeted his thanks to Utah and California for sending crews over the weekend, as the two states battle their own blazes. The Australian tanker arrived in Calif., this week, where Gov. Gavin Newsom (D) proclaimed a state of emergency for four northern counties Friday.

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