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In the pinnacle of football season, The Weather Channel is forecasting football weather in mixed reality to help viewers understand the conditions the players endure at the stadium, shown in their newest mixed reality video exclusively obtained by Axios.

Why it matters: The channel plans to use immersive mixed reality technology in 80% of their programming by 2020 to give their reporting more of a competitive edge.

What they're saying: The Weather Channel has been producing more immersive mixed reality videos to report a more realistic way viewers can see weather in action, Michael Chesterfield, Director of Weather Presentation at The Weather Channel, tells Axios.

The technology from Future Group, called "immersive mixed reality," takes viewers inside of a storm environment for a better forecast rather than just a map with a temperature gauge, Chesterfield said.

  • The video features meteorologist Stephanie Abrams and former Vanderbilt quarterback Jordan Rodgers using the technology to depict how rainy, windy and sleety conditions can affect plays on the turf.
  • Some pro football stadiums have domes that lock out the outdoor elements, but a majority of the stadiums nationwide still host games outside.

Between the lines: In March, Entertainment Studios bought The Weather Channel's TV operation. Its reach 0f 80 million U.S. homes is adapting new means of programming, The Wall Street Journal reports.

  • In September, The Weather Channel released a mixed reality video that went viral, to show how dangerous it would be if residents did not evacuate who due to the storm surge from Hurricane Florence.
  • The channel has also produced a wildfire overtaking a field and the impact of a tornado.

What's next: By early 2019, Chesterfield said the channel wants to produce weather time lapses in mixed reality.

Go deeper

Mike Allen, author of AM
40 mins ago - Economy & Business

America on borrowed time

Illustration: Aïda Amer/Axios

Economic recovery will not be linear as the world continues to grapple with the uncertainty of the pandemic.

Why it matters: Despite being propped up by an extraordinary amount of fiscal stimulus and support from central banks, the state of the global economy remains fragile.

Scoop: Gina Haspel threatened to resign over plan to install Kash Patel as CIA deputy

CIA Director Gina Haspel. Photo: Win McNamee/Getty Images

CIA Director Gina Haspel threatened to resign in early December after President Trump cooked up a hasty plan to install loyalist Kash Patel, a former aide to Rep. Devin Nunes (R-Calif.), as her deputy, according to three senior administration officials with direct knowledge of the matter.

Why it matters: The revelation stunned national security officials and almost blew up the leadership of the world's most powerful spy agency. Only a series of coincidences — and last minute interventions from Vice President Mike Pence and White House counsel Pat Cipollone — stopped it.

Updated 13 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus deaths reach 4,000 per day as hospitals remain in crisis mode — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden says, "We will manage the hell out of" vaccine distribution — Biden taps ex-FDA chief to lead Operation Warp Speed amid rollout of COVID plan — Widow of GOP congressman-elect who died of COVID-19 will run to fill his seat.
  3. Vaccine: Battling Black mistrust of the vaccines"Pharmacy deserts" could become vaccine deserts — Instacart to give $25 to shoppers who get vaccine.
  4. Economy: Unemployment filings explode againFed chair: No interest rate hike coming any time soon —  Inflation rose more than expected in December.
  5. World: WHO team arrives in China to investigate pandemic origins.

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