Jul 25, 2017

NFL begins 'digital transformation'

nfl.com

NFL Digital Media has relaunched NFL.com as a part of a league-wide digital transformation. In a statement, the NFL says that today's relaunch is "just the beginning" of its digital transformation that will extend to streaming and social updates throughout the 2017-2018 season.

Why it matters: Jennifer Leung, Director of Product at NFL Digital Media, says the transformation seeks to accomplish two main goals:

  1. Revamp the fan experience: Use better measurement, analytics and search/discovery tools to connect with fans, and deliver more fan-based, team-based content.
  2. Make it easier to access live games and game highlights: Provide simpler access to livestreams on the site and on mobile and work with internet providers on streamlining packages so subscribers can easily access content anywhere.

Go deeper: Leung says reconciling distribution rights is "the biggest challenge" for the League digitally right now, which makes sense given that the landscape is shifting quickly from traditional linear TV to digital. Still, their focus is on streamlining the fan experience, to ensure viewers can watch and follow games on any device. Leaders within the League have different opinions on what the distribution landscape looks like:

  • New England Patriots owner Robert Kraft on June 23: "There has been a dramatic shift … This year we're with Amazon and for us the future is OTT [streaming services.}"
  • NFL Commissioner Roger Goodell on July 19: "We believe broadcast TV's best days are still ahead."

Go deeper

Trump indulges Wall Street with Milken pardon

Photo Illustration: Sarah Grillo/Axios. Photo: Chris Graythen/Getty Images

Donald Trump loves Wall Street shenanigans. Companies owned by him have declared bankruptcy six different times, and he was once sued alongside Mike Milken for participating in a scheme to artificially inflate junk-bond prices.

Driving the news: Trump pardoned Milken this week, with an official statement positively gushing over Milken's role in developing the wilder side of fixed-income capital markets.

Situational awareness

Photo: Win McNamee/Getty Images

Catch up on today's biggest news:

  1. Roger Stone sentenced to 40 months in prison
  2. Top NSC official reassigned to Energy Department amid "Anonymous" fallout
  3. Morgan Stanley to buy E*Trade in $13 billion deal
  4. Coronavirus slams companies' 2020 sales projections
  5. Black activist group gives its first presidential endorsement to Elizabeth Warren

Coronavirus kills 2 Diamond Princess passengers and South Korea sees first death

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. U.S. numbers include Americans extracted from Princess Cruise ship.

Two elderly Diamond Princess passengers have been killed by the novel coronavirus — the first deaths confirmed among the more than 600 infected aboard the cruise ship. South Korea also announced its first death Thursday.

The big picture: COVID-19 has now killed more than 2,100 people and infected over 75,000 others, mostly in mainland China, where the National Health Commission announced 114 new deaths since Wednesday.

Go deeperArrowUpdated 1 hour ago - Health