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NFL begins 'digital transformation'

nfl.com

NFL Digital Media has relaunched NFL.com as a part of a league-wide digital transformation. In a statement, the NFL says that today's relaunch is "just the beginning" of its digital transformation that will extend to streaming and social updates throughout the 2017-2018 season.

Why it matters: Jennifer Leung, Director of Product at NFL Digital Media, says the transformation seeks to accomplish two main goals:

  1. Revamp the fan experience: Use better measurement, analytics and search/discovery tools to connect with fans, and deliver more fan-based, team-based content.
  2. Make it easier to access live games and game highlights: Provide simpler access to livestreams on the site and on mobile and work with internet providers on streamlining packages so subscribers can easily access content anywhere.