Jul 25, 2017

NFL begins 'digital transformation'

nfl.com

NFL Digital Media has relaunched NFL.com as a part of a league-wide digital transformation. In a statement, the NFL says that today's relaunch is "just the beginning" of its digital transformation that will extend to streaming and social updates throughout the 2017-2018 season.

Why it matters: Jennifer Leung, Director of Product at NFL Digital Media, says the transformation seeks to accomplish two main goals:

  1. Revamp the fan experience: Use better measurement, analytics and search/discovery tools to connect with fans, and deliver more fan-based, team-based content.
  2. Make it easier to access live games and game highlights: Provide simpler access to livestreams on the site and on mobile and work with internet providers on streamlining packages so subscribers can easily access content anywhere.

Go deeper: Leung says reconciling distribution rights is "the biggest challenge" for the League digitally right now, which makes sense given that the landscape is shifting quickly from traditional linear TV to digital. Still, their focus is on streamlining the fan experience, to ensure viewers can watch and follow games on any device. Leaders within the League have different opinions on what the distribution landscape looks like:

  • New England Patriots owner Robert Kraft on June 23: "There has been a dramatic shift … This year we're with Amazon and for us the future is OTT [streaming services.}"
  • NFL Commissioner Roger Goodell on July 19: "We believe broadcast TV's best days are still ahead."

Go deeper

This year's census may be the toughest count yet

Illustration: Eniola Odetunde/Axios

Community leaders are concerned that historically hard-to-count residents will be even harder to count in this year's census, thanks to technological hurdles and increased distrust in government.

Why it matters: The census — which will count more than 330 million people this year — determines how $1.5 trillion in federal funding gets allocated across state and local governments. Inaccurate counts mean that communities don't get their fair share of those dollars.

Live updates: Coronavirus spreads to Latin America

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

Brazil confirmed the first novel coronavirus case in Latin America Wednesday — a 61-year-old that tested positive after returning from a visit to northern Italy, the epicenter of Europe's outbreak.

The big picture: COVID-19 has killed more than 2,700 people and infected over 81,000 others. By Wednesday morning, South Korea had the most cases outside China, with 1,261 infections. Europe's biggest outbreak is in Italy, where 374 cases have been confirmed.

Go deeperArrowUpdated 1 hour ago - Health

Scoop: Census Bureau is paying Chinese state media to reach Americans

Illustration: Sarah Grillo/Axios

The 2020 Census Paid Media Campaign, which sends U.S. taxpayer dollars to community media outlets to run ads about the upcoming census, is including a Chinese state-run broadcaster as one of its media vendors.

Why it matters: After China's yearslong campaign to co-opt independent Chinese-language media in the U.S., Washington is now paying Beijing-linked media outlets in order to reach Chinese Americans.

Go deeperArrow2 hours ago - World