NFL begins 'digital transformation'
NFL Digital Media has relaunched NFL.com as a part of a league-wide digital transformation. In a statement, the NFL says that today's relaunch is "just the beginning" of its digital transformation that will extend to streaming and social updates throughout the 2017-2018 season.
Why it matters: Jennifer Leung, Director of Product at NFL Digital Media, says the transformation seeks to accomplish two main goals:
- Revamp the fan experience: Use better measurement, analytics and search/discovery tools to connect with fans, and deliver more fan-based, team-based content.
- Make it easier to access live games and game highlights: Provide simpler access to livestreams on the site and on mobile and work with internet providers on streamlining packages so subscribers can easily access content anywhere.