Axios Twin Cities

October 27, 2024
Hello, Sunday!
- Today we're talking about growing popularity of a no-fail baby registry item: cash.
Today's newsletter is 540 words — a 3-minute read.
1 big thing: Cash for the cradle
Skip the fancy stroller, many new parents want cash for down payments and day care.
Why it matters: It often takes a village for a growing family to buy their first home.
Driving the news: Baby's First Home Cash Fund, launched by Opendoor and Babylist this year, saw 1,060 total registry adds in the first half of 2024.
- Meanwhile, some physical items are on the decline. For example, requests for Dyson vacuums decreased by 30% from the first half of 2023 to 2024, per Babylist.
By the numbers: More than 6,000 child care-related GoFundMe pages have started in 2024, raising nearly $18 million.
- And more than 5,000 fundraisers have been started related to home-buying costs, according to figures shared by the crowdfunding platform.
What they're saying: This growth signals the normalization of asking for home-buying financial support on baby registries, says Lee Anne Grant, head of growth at Babylist.
- Parents are thinking longer term and more holistically, says Allie Cote, head of brand growth at Opendoor.
The big picture: The share of income a typical household would need to spend to buy a median-priced starter home in the U.S. has nearly doubled since 2012, according to Redfin.
- The average annual price for two children at a child care center exceeds the cost of annual mortgage payments in the majority of U.S. states, Axios' Emily Peck reports.
- For these reasons, housing and child care costs are top of mind for many people.
The bottom line: Stick to the registry.
2. Chart du jour: Down payments rise


Here's a data point that helps explain the trend: The median down payment on a Twin Cities-area home is nearly $50,000.
- That's about $19,000 more than it was in early 2021.
3. Readers weigh in: Unusual registry items
Last week, we asked readers to share their go-to gifts for new parents.
In addition to your favorite blankets and books, you dished up these creative ideas:
💐 Michelle T. makes a "baby clothes bouquet" out of rolled-up socks and onesies.
- "It feels like giving flowers to the couple, but it is actually very practical."
💩 Karleen K. goes for an "ample supply of diapers" — she gave two years' worth to her grandchildren!
- "It's not a very 'cool' gift, but I have had a lot of parents tell me how helpful it was."
🧖♀️ Roshini R. likes to buy expectant mothers a gift card with a candle, lotion, or body wash.
- "The smile on their face when they see something for them is priceless."
👯♀️ Multiples on the way? Luke H. says this pricey feeding system is an essential splurge for parents of twins.
🦷 Kathy S. likes to get parents ready for a big future milestone with a "tooth fairy kit" made of a roll of Sacajawea coins and a tiny jar of glitter in a vintage small box.
🧼 Christine F. said she prefers gifting support like cleaning services and meal trains over unnecessary items.
- She tends to give cash or self-care items for mom — think face masks and epsom salts — at showers.
🪴 As a young parent, Burkhard T. most appreciated money and help like babysitting and gardening from family and friends.
- Now their family splits a gift "between the baby (cute outfits) and the parents ($$$)."
🥯 Torey's favorite unexpected gift after her son was born in 2021 was a box of NYC bagels delivered to her door.
🤔 Bri still needs a Halloween costume.
This newsletter was edited by Ashley May and Emma Hurt.
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