Axios Phoenix

April 07, 2026
🍻 It's Tuesday. It's also National Beer Day — cheers!
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Today's newsletter is 778 words — a 3-minute read.
1 big thing: Strip-mall Ikea
Arizona's newest Ikea will have the meatballs, the iconic showroom and a grab-and-go marketplace, but it won't take you an hour to peruse.
What it matters: Phoenix residents have been clamoring for another, more central Ikea for decades.
- Tomorrow, they'll get one — albeit less than a quarter of the size of the Swedish retailer's Tempe superstore.
State of play: The small-format store, Ikea's first of its kind in the Valley, will be in a strip mall near Cactus Road and Tatum Boulevard, across from the Paradise Valley Mall redevelopment.
- The new concept is part of the company's $2.2 billion U.S. expansion plan to open smaller stores in more places.

Zoom in: I got a chance to scope it out before the opening. Here's how it compares to the Tempe store.
🔵 What's the same: The experience feels classically Ikea.
- The food court has a smaller menu, but maintains the staples, including Swedish meatballs, veggie dogs and cinnamon buns.
- There are arrows on the ground to guide you through the showroom, and you're encouraged to follow them through the entire store before reaching the checkout.
- There's a "second life" section where retired showroom items and returns are sold as-is at steep discounts.

🟡 What's different: It's in a strip mall, not a stand-alone warehouse with a vast parking lot. Other changes were more subtle.
- There's a central planning area where staff can help you design any part of your home (at traditional Ikeas, planning is done by room throughout the store).
- Only about 3,000 of the 4,000 items on display are available to buy on-site. The rest can be ordered for delivery or pickup;
- You can get through the entire store in less than 15 minutes.
The intrigue: At 75,000 square feet, it's about half the size of a Target.
- But inside, it felt huge. The arrows kept going through mocked-up kitchens, bedrooms and living rooms and I was impressed how the designers packed so much in without it feeling cramped or disorganized.
What's next: The grand opening is at 9:30am Wednesday, with gift card giveaways, free cinnamon buns and other festivities beginning at 8am.
2. Arizonans tip better than average

Arizonans are slightly better tippers than the average American, according to Toast data.
State of play: The average Arizonan tipped 19.1% in the last quarter of 2025.
- The national average was 18.8% — 19.2% at full-service restaurants and 15.8% at fast food joints.
The fine print: The report is based on data from restaurants using the Toast platform.
- Cash tips aren't included.
The bottom line: Tipping culture may be under scrutiny, but diners' habits are holding steady.
3. Chips & salsa: Colorado River cuts coming
💧 U.S. Interior Secretary Doug Burgum said "everybody's got to make some sacrifices" in upcoming Colorado River water sharing guidelines. (KTAR)
📺 Savannah Guthrie returned to NBC's "Today" show for the first time since her 84-year-old mother, Nancy Guthrie, was abducted outside of Tucson. (Today)
👀 A 44-year-old woman who went missing from Star Valley at the age of 13 wasn't kidnapped and instead ran away with her mother, the Gila County Sheriff announced Friday, saying his office didn't know this until after she was found last week. (NBC News)
- Yes, but: A deputy who led the initial search said the sheriff's office located the girl in 1994 and stopped investigating after they determined she was safe. It's not clear why the case was never closed.
📉 Arizona lost about 19,400 jobs in 2025 as the state's unemployment rate jumped from 4.2% to 4.5%. (KJZZ)
🏀 Former Phoenix Suns coach Mike D'Antoni was inducted into the Naismith Basketball Hall of Fame. (12 News)
4. 🏀 Our March Madness champions
March Madness is over, and it's time to crown the champions of the Axios Phoenix men's and women's bracket challenges.
Jack Wong was the victor of the men's competition. He was one of only three people who correctly picked Michigan to win it all.
Sierra Yamanaka won the women's challenge after correctly picking all Final Four teams and choosing UCLA as the national champion.
Zoom in: We didn't fare so well in either tourney.
- On the men's side, Jeremy was 36th and Jessica finished in a three-way tie for 38th out of 56 entries.
- On the women's side, Jessica was 15th and Jeremy was 16th out of 22 entries.
Congratulations to our winners, and we'll play again next year!
📕 Jeremy had a great time discussing his new book with Brahm Resnik on Sunday Square Off.
👏 Jessica can't say enough good things about Ikea's $25 high chair.
Thanks to Jessica and Hadley Malcolm for editing.
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