Axios Northwest Arkansas

January 03, 2025
Good morning!
- Find your seat and buckle up, because today we're talking about 2025 travel trends.
🌤 It's a partly sunny day with highs in the upper 40s.
🥶 Situational awareness: An Arctic outbreak will bring cold weather across much of the U.S. this weekend.
- It looks like most of it will go north of NWA, but the wind chills could be hazardous.
Today's newsletter is 867 words — a 3-minute read.
1 big thing: Detour to your destination
Trying to save on travel this year? Consider "detour destinations" — oft-overshadowed places near perennial hotspots worth a closer look for the budget-conscious or crowd-weary.
Why it matters: Travel prices rose 10% from September 2019 to September 2024, per a recent NerdWallet analysis, leaving many searching for cheaper ways to get away.
Driving the news: "Detour destinations" will be a big 2025 travel trend, predicts Expedia's annual year-ahead outlook.
- "63% of consumers say they are likely to visit a detour destination on their next trip."
- Among Expedia's trending "detour destinations:" Reims, France (detour from Paris); Brescia, Italy (detour from Milan); Cozumel, Mexico (detour from Cancun); Santa Barbara, California (detour from Los Angeles) and Waikato, New Zealand (detour from Auckland).
Zoom in: Some travelers are embracing what Expedia calls "goods getaways," or traveling in search of a viral item they can't find back home — that chocolate bar from Dubai, for instance.
- "When going on vacation, 39% of travelers visit grocery stores or supermarkets and 44% shop for local goods they can't get at home."
The intrigue: "Noctourism," or traveling to bask in the glory of a stunning night sky, is another 2025 travel trend to watch, per Booking.com's 2025 travel predictions.
- Read more in the card below.
What they found: Booking.com's own list of trending destinations includes Sanya, China; Trieste, Italy; João Pessoa, Brazil; Tromsø, Norway and Willemstad, Curaçao.
Reality check: As much as travelers gripe about rising prices, they aren't stopping people from booking trips.
- 24.3 million people flew in August, "reflecting a 4% increase in U.S. domestic trips and a 3% increase in international trips compared to August 2023," per ticketing infrastructure firm Airlines Reporting Corp.
What's next: Having trouble putting an itinerary together for next year?Let AI take the wheel — 2025's version of closing your eyes and throwing a dart at a map.
2. Dark sky escapes
Night-sky tourism, or "noctourism," is set to be a major travel driver this coming year, Booking.com predicts.
Why it matters: The trend could bring travelers — and their dollars — to more remote locales with better night skies.
How it works: You don't have to leave the country to get a great view of the cosmos, but you typically want to get away from big cities and their light pollution.
- The U.S. is home to over 100 dark sky sanctuaries, parks and more, according to DarkSky, which calls itself "the globally recognized authority on light pollution issues and night sky conservancy."
- You can use Dark Site Finder's online map to help you plan some noctourism of your own.
Zoom in: Many of the country's best dark sky sites are out West, like Arches National Park in Utah, Big Bend National Park in Texas, and Joshua Tree National Park in California.
- But the East has its night-sky gems, too, like Pennsylvania's Cherry Springs State Park and the AMC Maine Woods International Dark Sky Park — which bills itself as "the first and only International Dark Sky Park in New England."
If you go: Try downloading apps like Sky Guide, which uses your GPS coordinates to help you ID what planets and stars you're seeing in the evening sky — just keep the brightness low to avoid ruining your night vision.
- Also consider grabbing a flashlight or headlamp with red LEDs, for the same reason.
The intrigue: With the sun now in "solar maximum," it's also prime time for aurora-hunting in northern-latitude locales like Alaska, Iceland and the Nordic countries.
Yes, but: Some astronomers and stargazers are worried that the ever-increasing amount of satellites and space junk in low Earth orbit could mar our views of the night sky — perhaps forever.
The bottom line: Get your noctourism in now while the view remains spectacular.
3. Air travel is busier than ever

What initially seemed like a release of pent-up demand for air travel immediately following the worst of COVID-19 now looks like a never-ending climb.
Driving the news: Record numbers of travelers are taking to the skies this year, according to the latest TSA data.
- Nearly 3.1 million people passed through U.S. airport security checkpoints on Dec. 1 (the Sunday after Thanksgiving) — an all-time agency high.
- 2024's numbers have consistently been above those of 2023, just as 2023's figures were above those of 2022, and so on.
Between the lines: This huge demand is partly why aviation leaders like United Airlines CEO Scott Kirby have been calling for more air traffic controllers and other improvements.
The bottom line: If your flights seem particularly jam-packed lately, well, you're not wrong.
4. New nonstop flights to catch in 2025
Northwest Arkansas National Airport just wrapped up its busiest year yet, and has recently added more nonstop destinations.
State of play: In two and half hours, you could be eating an authentic Philly cheesesteak. Daily nonstop flights to Philadelphia just began in late December.
- And flights to Detroit became available in November. The flights are daily except for Saturdays.
What's next: Daily service to Salt Lake City starts in February. And a summer weekend beach trip also just got easier because budget airline Allegiant is adding flights to and from Gulf Shores, Alabama on Thursdays and Sundays starting in May.
Thanks to Fadel Allassan for editing this newsletter.
🧳 Alex is looking forward to a few potential small trips in 2025 to American cities she's never seen.
🗻 Worth is considering his travel plans for next year.
Sign up for Axios Northwest Arkansas






