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Illustration: Sarah Grillo/Axios
After years of preaching self-regulation, the world's biggest advertising companies are suddenly getting behind the idea of national regulation on privacy.
Why it matters: The ad industry realizes it can't avoid regulation forever, especially in light of increased data breaches and scandals over the past year, so its best bet is to support federal rules now rather than face dozens of different state regulations down the line.
Driving the news:
The other side: These companies are wary of some of the biggest policy proposals backed by privacy advocates, like mandatory opt-in.
Between the lines: The ad business continues to become more reliant on data-based targeting, resulting in calls for a national privacy framework in the U.S. to mimic the one implemented this year in Europe — the General Data Protection Rule (GDPR).
Be smart: Even though ad giants believe that supporting a national framework will stave off state approaches, federal regulation is still unlikely.
"We're skeptical of passage given the complexity of issue and potential House-Senate split in 2019-20. We see only a 35% chance of Congress passing privacy legislation in the next two years."— Paul Gallant, Regulatory Analyst at Cowen
Nearly all of the biggest U.S. advertising companies are trying to rebrand their convoluted ad tech services under simpler names.
Why it matters: It's a marketing move by marketers. Industry consolidation and rapid change in the digital advertising world has led to such confusing ad tech stacks — or suite of services — within mega companies that marketers struggle to keep up. A simplified ad brand helps bring a better-packaged product to market.
The big picture: Unified ad offerings will become more important as these groups expand their ad tech capabilities even wider into digital TV ads.
Some of the industry's most well-known and influential marketers today are female executives like GE CMO Linda Boff, Facebook VP of Global Marketing Solutions Carolyn Everson, JPMorgan Chase CMO Kristin Lemkau and Endeavor CMO Bozoma Saint John (formerly at Uber).
Why it matters: The Madmen stereotype of male-dominated advertising and marketing bosses has long been challenged by women who have risen to become CMOs with personal brands that transcend their employers.
Between the lines: CMOs today are often at the helm of complex decision-making around new-age corporate problems, such as managing corporate tone during a social media crisis or deciding how much a company should leverage new digital technologies with unproven returns on investment for customer acquisitions.
The big picture: Marketing jobs skew more heavily female than many occupations, but the role of chief executive still skews male.
A new Pew Research Center study out Sunday found that the percentage of Americans that do various media activities, like use social media or the internet, has plateaued or declined.
Why it matters: The reason the percentage growth of usage of technologies like mobile, internet and social media is declining is because those technologies have reached a saturation point in the U.S.
Between the lines: As Axios has noted previously, social media use on open networks is also declining as more people transition their social communication online to encrypted messaging networks.
What's next: Virtual reality, augmented reality and 5G. While adoption of all three is growing, AR has the most commercial use and is growing at the fastest rate, due in large part to social media leveraging AR technology to increase user engagement.
There seems to be a new 5G announcement every week, with the latest being Verizon’s first 5G commercial launch on Monday in parts of Houston, Indianapolis, LA and Sacramento. But roll-outs are limited in scope, Axios' Kim Hart writes.
Why it matters: Despite the hype about the first 5G-capable devices hitting the market next year, it will be years before average consumers experience the new networks.
The other side: Some experts predict early uses of 5G will consist of fixed wireless and industrial “internet of things” applications, rather than consumer-facing subscriptions. The key to driving consumer adoption is developing compelling uses for the networks — such as new ways to deliver content or interactive entertainment — to give consumers a reason to upgrade from 4G technologies.
The bottom line: We’ll be in a 4G world for the foreseeable future.
Last year Facebook and Twitter touted the millions of views that the Comey hearing racked up on their live platforms.
Eighteen months later, neither company has reported live viewing numbers for the Kavanaugh hearings.
The bottom line: There's still no good way to measure how many people actually watched the hearing (or any major live event for that matter) without some sort of cross-platform video standard. But we do know that viewers expect to see live feeds of any major national events on their phones. It's the new normal.
Longtime Facebook executive Adam Mosseri has been tapped to lead Instagram in the wake of the abrupt departures of the photo apps' two original founders last week. Mosseri has been with the Facebook network for roughly ten years, most recently serving as head of product at Instagram.
What's next? Bloombergs's Sarah Frier book announced Monday she's writing a book about Instagram.
Meanwhile ... The longtime head of ads and search at Google, Sridhar Ramaswamy, is leaving for the VC world. His departure comes after Facebook and Snap's top business executives (Dan Rose and Imran Khan) both announced they are leaving this year.
Screen shot from Horowtiz Cultural Insights forum
Longtime Telemundo anchor José Díaz-Balart is one of the only people in television to anchor two different nightly newscasts for two different broadcast networks in two different cities, in two languages ... every week.
He anchors Telemundo's nightly newscast Monday through Friday in Miami in Spanish and NBC's Saturday evening newscast in New York in English.
Why it matters: Díaz-Balart has a unique lens into how two populations living alongside one another have totally opposite relationships with the media.
The relationship between Spanish-language anchors and their audiences is much more intimate than the relationship between English-language anchors and their audiences, he notes.
"The Latino audience does indeed have a different relationship with Spanish-language media ... When these issues are happening and they live and they hurt and they cut so close (like immigration, border security, etc.) that is is a responsibility of ours (to give them answers) and it is a relationship with our viewers that is closer than that of my audience in English that I adore."— Díaz-Balart at the Horowitz Cultural Insights event Thursday in Miami
Screen shots of my 3D bitmoji on Snapchat
Social media avatars are reaching new dimensions—three dimensions, to be exact, Axios' Kia Kokalitcheva writes.
Driving the news: 3-D avatars of all sorts are appearing, from Apple and Snapchat’s animated cartoons, to apps like Gabsee and the stealthy Morphin app, which lets users recreate famous GIFs with a computer-generated imagery version of themselves.
And of course, virtual reality companies, including giants like Facebook, have long been refining their 3-D avatars to let users socialize online.
Why it matters: Advanced technologies, like computer-generated imagery (CGI), are making it possible for people to create more lifelike online identities.