D.C. readers: Join Axios' Kim Hart on Thursday for conversations on the future of transportation in the era of autonomous vehicles with Rep. Robert Latta (R-Ohio), Global Automakers President & CEO John Bozzella, and SAE International CEO David Schutt. RSVP here.
An image from the invitation for the Sept. 12 event. Photo: Apple
Wednesday's Apple event is bringing a lot of speculation — most, of course, centering on new iPhones — but don't forget there are other areas where the company can make news.
The bottom line: There will almost certainly be several new iPhone models to choose from. None will represent a massive shift, but the expectation of larger-screens and cheaper versions of the iPhone X is garnering interest.
1. For the iPhone, the rumors and reports about the new lineup have been remarkably consistent.
2. New hardware, besides the iPhones, could also be on tap. According to reports, the most likely is an update to the Apple Watch that will add a larger screen but fit with existing bands. Also possible for Wednesday...
Illustration: Lazaro Gamio/Axios
For artificial intelligence to begin approximating human know-how, scientists will need to create models of how people think — such as simulations of our actual brains. That's when the trouble may begin, writes Axios' Kaveh Waddell.
The big picture: In this future, we will voluntarily upload these virtual versions of our brains onto platforms like Facebook or Elon Musk's aptly named Neuralink, which may conduct experiments on them. When they do, it will be only a little removed from fiddling with the real us.
Brain uploading, or whole-brain emulation, is one way to simulate intelligence. Although the science remains well out of reach today, Ray Kurzweil, Google’s director of engineering and an AI pioneer, argues it will be possible within decades.
One way brain simulations will be used is to better personalize commercial products and services. But in getting there, companies will raise numerous Frankenstein's monster scenarios of tinkering with people's very essence.
What's happening now: Even without a perfectly accurate copy of your brain, scientists are designing systems that try to imitate how humans make decisions. Basic behavior modeling is the bread and butter of social networks like Facebook, often used to improve advertising.
Cybersecurity insurance is getting a lot of attention from investors right now as more companies try to manage their increasing risks, Axios' Shannon Vavra writes.
The trend: There will “absolutely” be consolidation in the cybersecurity insurance market, in particular for firms that assess the risk of companies seeking insurance, Ken Gonzalez, a managing director at investment firm NightDragon Security, tells Axios. And M&As could mean big money for investors.
Likely acquirers will include traditional vulnerability management vendors, security services vendors, fintech companies and insurance companies, Gonzalez says.
By the numbers: Global premiums for cybersecurity insurance are expected to surpass $20 billion by 2025, according to Allianz.
The context: Cyber coverage has been around since the late 1990s and used to be bundled in some traditional insurance offerings, like liability, property and crime insurance. But because cyber threats are so complex, the industry found it needed to pull it out as standalone coverage.
What to watch: Cyber insurance purchases spike in the aftermath of a prominent and expensive incident, according to Marsh's index. The growth of cyber insurance purchases is fastest for small-to-medium enterprises, per Trend Micro, a cybersecurity company.
The other side: Skeptics say cybersecurity insurance might not go very far because almost no insurance policy is able to remedy the long-term business consequences of reputation damage — which accounted for almost 89% of losses in one cyber incident in a Deloitte modeling.
Go deeper: Read Shannon's full story.
Illustration: Sarah Grillo/Axios
Verizon is betting its future on 5G, and executives tell Axios that includes a more aggressive push to focus its media brand Oath on building over-the-top (OTT) brands with a lot of live streaming content, Sara Fischer reports from Mobile World Congress in Los Angeles.
Yes, but: Verizon Wireless group president Ronan Dunne tells Axios that the rumor mill is missing the bigger picture.
Separately, Verizon is launching its first-ever 5G EdTech challenge today to encourage 5G-based projects in classrooms to narrow the digital divide, Sara reports.
Atrium, a business law firm startup that automates much its attorneys’ routine work, has raised $65 million in new funding led by Andreessen Horowitz, Axios' Kia Kokalitcheva reports.
The intrigue: Historically, the legal field hasn't had much incentive to work more efficiently. As Atrium co-founder and CEO Justin Kan tells Axios:
"When you figure out how to do something faster, you lose money."
The details: Kan adds that the company already has more than 250 corporate clients, who pay per project or monthly subscriptions, rather than on an hourly rate.
I can confirm — that's not how it works.