I walked away from a meeting in Los Angeles on Tuesday more convinced than ever that Apple is committed to making health a significant driver of phone and watch sales over time.
What I saw: Apple offered a handful of reporters an extensive demo of the latest health and fitness efforts, both its own and those from third-party developers. Of note, Apple offered a look at some of the first fitness machines that tap a beta version of GymKit to sync data in real-time between exercise gear and an Apple Watch.
Secret lab: The company also offered a few details on a top-secret health and fitness lab it has been running on its campus for the past few years. Apple director of fitness Jay Blahnik said that the company has amassed 33,000 hours of data on how people run, walk, cycle, swim and even how they sit. The lab employs 13 physicians, exercise physiologists and specialists along with 29 nurses and medics.
What's most interesting, though, are the efforts that remain secret, especially on the health front where things often involve lengthy regulatory approvals.
"Certainly there are things that take much longer that we haven't spoken about," Blahnik said, while refusing to discuss further.