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Today's Smart Brevity count: 1,051 words, ~ 4 minute read.
Illustration: Aïda Amer/Axios
The hottest app category in Silicon Valley is based on "personal CRMs," which uses consumer relationship management software to track targets, aka friends.
What's new: 3 companies are pursuing it in accelerator program Y Combinator's most recent class, Axios' Kia Kokalitcheva reports.
Why it matters: Techies are drawn to optimizing and managing all aspects of their lives, from finances to health, so it's no surprise they're looking to do the same with their relationships with other people.
Between the lines: People mostly seem to use these tools to keep track of work-related acquaintances and other so-called "loose ties," like friends-of-friends.
The other side: The founders of Irish startup Monaru, a recent graduate of Y Combinator whose service is for managing users' relationships with loved ones, say using such apps is a sign of deep care for these relationships.
The big picture: Each of these apps is doing, in part, some of the things that Facebook was originally intended for.
Our thought bubble: There's something deeply unsettling about the idea that a friend is reaching out only because an app reminded them to — it's hard to believe they truly care about you.
Yelp is making its biggest-ever push into personalization, allowing people to specify dietary preferences, accessibility needs as well as list other attributes, such as whether they are a parent.
Why it matters: For the first time, users will see a different Yelp home screen based on the information they provide.
Yelp will offer personalization across a variety of categories, the company announced.
People are taking work video conference calls everywhere. And I do mean everywhere.
What's new: A study from video conferencing firm Lifesize shows that the majority of people take such calls in places you'd expect, including home offices, co-working spaces and coffee shops.
However, a concerning 11% say that they have taken a video call while driving.
The bottom line: If you are going to be adventurous in taking video calls, be sure you know how to turn off the video and sound as necessary.
Courtesy of Carbon
Bike company Specialized is working with 3D-printing firm Carbon to create the first-ever custom bike seat tailored to the individual rider.
"From its shape to its padding level, the bike saddle can be the difference between a bad ride or a great ride."— Statement from the companies
The S-Works Power Saddle with Mirror Technology, as the new seat is known, is scheduled to be available some time next year.
The big picture: Carbon has been steadily growing the industries using its products, working with everyone from carmakers to the medical and dental device industry. It's also being used commercially by Adidas to make running shoes and by Riddell for custom football helmets.
For a new view on old cameras, check out this installation from artist Fabian Oefner. He used a buzz saw to slice apart the cameras to provide a unique view of their inner workings.