Bears. Beets. Battlestar Galactica — thanks to everyone who wrote in with their score on "The Office" quiz. It seems all of us spend way too much time enjoying the show. (I knew you had good taste.)
Anyway, today's Login weighs in at a trim 1,136 words (~4 min read).
Apple's new iPhone-powered credit card, Apple Card, launches next month. Photo: Apple
With its latest earnings numbers, Apple proved once again that its growing services and wearables businesses can help lead the company to record financial results even as iPhone sales fall short of prior years.
The catch: These new businesses are still tied at the hip to the iPhone.
Details: Apple is seeing its strongest growth in wearables and services, which Apple said combined are now the size of a Fortune 50 company.
Why it matters: This strategy is a creative way to manage through a maturing smartphone market, but Apple's business is arguably just as dependent on the iPhone as it has ever been, perhaps more so.
History lesson: Apple has been most successful when it applies its design and technical smarts to take on whole new industries.
Contrast that with Apple's current growth businesses. At least so far, the Watch, AirPods and Apple's services are highly tied to — if not entirely dependent on — Apple's hardware, particularly the iPhone.
Yes, but: Just because Apple's new businesses depend on iPhones doesn't mean they can't succeed in a time of flat or declining new sales.
Photo: Ina Fried/Axios
When it was first reported that Apple was seeking tariff relief for the Mac Pro, many observers mistakenly interpreted that as a sign that Apple wanted to move final assembly from the U.S. to China.
President Trump assumed as much, tweeting out that Apple wouldn't be getting tariff exemptions and if it wanted to avoid tariffs it should make the Mac Pro here.
What's happening: Well, as it turns out, Apple's request was made to do just that, as CEO Tim Cook tried to clarify on Tuesday's earnings conference call.
"We’ve been making the Mac Pro in the U.S. We want to continue to do that."— Tim Cook
Between the lines: Apple says it basically wants to continue keeping as much manufacturing in the U.S. as makes sense, in this case doing final assembly of the high-end desktop here, while key components remain made in China.
Background: Apple announced the new Mac Pro, two years in the making, at its developer conference in June. It has yet to reveal pricing for the desktop computer, which will go on sale later this year.
The bottom line: If Apple faces component tariffs even if it makes the Mac Pro here, U.S. assembly could become economically unfeasible and prompt the company to actually shift production to China.
This tweet from writer Miles Kahn sums up Twitter's challenge in trying to improve the dialogue on its site while Trump serves as "Tweeter-in-chief."
Twitter's policy calls for allowing some political leaders' tweets to remain on the site even if they violate the company's terms of service. The company has said it may flag and limit promotion of such tweets, but has yet to take such action.
After his company posted mixed quarterly earnings results Tuesday, GrubHub CEO Matt Maloney didn't shy away from accusing competitors of tricking customers with hidden delivery fees, during an interview with Axios' Kia Kokalitcheva.
Why it matters: A recent controversy over the driver pay policies of some companies like DoorDash highlighted the exact challenge food delivery companies face: Building a sustainable business despite high delivery costs.
Yes, but: GrubHub also got its share of negative headlines recently over its since-ended practice of charging restaurants for telephone food orders and setting up websites for some restaurants on its marketplace.
GrubHub will remain competitive against its rivals, Maloney says, because as long as the company can provide restaurants with high volumes of orders, they'll be happy to subsidize some of the delivery costs.
On potential acquisitions: "We have bought a lot of companies and the consistent rationale has been reasonable valuation," Maloney says.
Whether you are reading on your big screen, or your small screen, I hope this gives you a chuckle.