Axios Denver

September 14, 2024
👀 Hello, Saturday! We're talking to real estate agents about how new rules on commissions are hitting their profession.
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Today's newsletter is 539 words — a 2-minute read.
1 big thing: Mediocre agents are out
Real estate brokers may be singing for their suppers after new rules on commissions kicked in last month.
Why it matters: Changes from a National Association of Realtors settlement could prove especially tough for what Business Insider calls the country's "glut of mediocre Realtors," including amateurs and those whose services might not be worth the price to homebuyers.
What we're hearing: It's business as usual for most top agents, Denver-area agent Kelly Moye tells Axios, but now they have to do a little more education around market changes and why sellers can benefit from offering commission to the buyers' agent.
Yes, but: "Newer agents or those who aren't as polished in their value proposition are leaving the industry," Moye says.
- Local agent David Schlichter suspects agents who can't communicate their value will "exit the business in higher numbers." The changes will lead to a more qualified pool of agents for consumers to choose from, he says.
Catch up quick: The status quo is that home sellers typically pay a 5%-6% commission, which is split between the buying and selling agents.
- Buyers should now be compensating their own brokers, per the settlement reached in March — meaning buyer brokers can't count on a share of seller proceeds.
By the numbers: The average Denver-area buyer agent commission was 2.56% in July, down from 2.64% in January, before the settlement was announced, according to Redfin.
- Commissions are projected to continue falling nationally, Axios' Emily Peck reports.
What they're saying: "At the end of the day, the market is going to decide whether there are too many Realtors or not enough Realtors," says Nate Johnson, vice president of advocacy at the National Association of Realtors.
What we're watching: Sellers can continue offering to cover the buyer's agent commission.
- As some brokers look for workarounds to the rules, new websites are making it easy to learn if that's the case, HousingWire reports.
2. Broker exodus begins


There were roughly 72,000 fewer full-time real estate agents and brokers in 2023 than the year before.
The big picture: The shrinkage comes as the volume of home sales has fallen — and now analysts expect the decline to continue after the settlement on commissions.
Between the lines: Nearly half of about 2,000 agents surveyed by the Consumer Federation of America say they sold fewer than two homes in 2023, The Washington Post reports.
Zoom out: The National Association of Realtors, which bills itself as the country's largest trade organization, counts about 1.5 million members.
- That number has dropped over 100,000 since 2022, one industry observer told The Post.
3. 🖼️ Fridges get a makeover
"Fridgescaping" — stocking refrigerator shelves with art, flowers and other accessories — is the latest viral TikTok trend.
- If you're doing this, drop us a line (and a photo).
Email [email protected] with your name and neighborhood or hit reply. We may feature your insights in an upcoming newsletter.
Our picks:
🧠 Sami is reading "Dark Matter."
📚Bri is reading "The Guncle."
Thanks to our editor Ashley May.
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