Axios Columbus

October 30, 2025
We're almost to the weekend — but first, Thursday.
☔️ Today's weather: A rainy, blustery day. High around 50.
🎂 Happy birthday to our Axios Columbus members Rich Grunenwald and Yonatan Raz-Fridman!
👻 Situational awareness: Tonight is trick-or-treat in most communities (yes, even with bad weather).
Today's newsletter is 1,065 words — a 4-minute read.
1 big thing: A new "experimental museum" for adults
This weekend marks the launch of Prototype, Columbus' new "experimental museum."
Why it matters: The minds behind Prototype want to help usher in a new era of museums with a paradigm-shifting "sandbox" experience for adults.
State of play: The 30,000-square-foot space near Scioto Audubon Metro Park houses a variety of exhibitions and experiences meant to be a confluence of art, media and technology.
- It takes inspiration from Columbus' Otherworld and other nationally recognized spaces like New York's Mercer Labs and Miami's Superblue.
What to expect: The experience is broken into six "stages," each with its own theme.
- You'll find new methods of interacting with famous pieces of art, VR experiences, psychological experiments, games and modern art installations.
- One stage uses caterpillars as an entry point, while another lets visitors play with beats and music.
- It culminates in Stage 6's theater space featuring a 150-foot-wide projection screen and, eventually, a bar and lounge space.
Behind the scenes: Prototype is the first public-facing venture of Dublin-based design and production firm Roto.
- You may never have heard of Roto, but you've probably experienced one of its exhibitions for COSI, the zoo and multiple Smithsonian museums.
Between the lines: Unchained from clients or commissions, Prototype's leaders are excited to play.
- "It was freeing, in a lot of ways, saying, 'There's no limitation — just a date we'd like to open by,'" experience manager Natalie Pettit tells Axios.
The intrigue: That also means visitors can expect frequent tweaks and shifts in the exhibits themselves.
- "It will always be evolving, and I think that's the exciting part," creative technology lead Nick Braun says.

That freedom allowed the ability to focus on deeper, slightly challenging experiences geared toward adults rather than children.
- Visitors must be 13 or older, and those 13-15 need to be with an adult.
- "We wanted the permission to do edgier stuff, but the other thing we found is that if you have to make it work for an 8-year-old, it's sort of dumbed down," says creative director Joseph Wisne. "So that's challenged us to come up with things that are more sophisticated."
The bottom line: It's hard to nail down exactly what Prototype is — and that's the idea.
- "We wanted to have a platform where we could experiment with the full range," Wisne tells Axios.
- "Meaning and connection is one of the things to be getting better at with museums. It's not all just entertainment or eye candy — it's something that has understandable depth."
🎟️ If you go: Prototype opens Nov. 1. Hours: 11am-6pm Wednesday, Thursday and Sunday and 11am-8pm Friday and Saturday at 540 Maier Place.
- Tickets: $39-43.
2. 👀 A look inside
I got a first look at Prototype during a preview before Saturday's opening.
The vibe: From its sleek design to the tech in the exhibitions, the space feels much more museum than playground.
- It's easy to understand why they'd prefer that kids weren't running around — things look expensive and breakable.
My highlights: Zooming into high-resolution images of art, a deep dive into the history of tarot and a room focused on music.
- Do yourself a favor and don't look at too many Instagram posts about the exhibits — the surprise was fun.
How it works: Hourly attendance is capped at around 80 to keep visits from feeling crowded or rushed.
💭 My thought bubble: Time was limited on the preview tour, and I felt myself leaving nearly every stage earlier than I wanted to.
- That's a good sign. I'm excited to go back for the full experience.
- And I'm curious about the variety of events Prototype plans to host in its massive theater room.

3. Nutshells: Your local news roundup
⚔️ South Western's already contentious school board race now includes Republican-endorsed candidates sharing AI-generated videos with false content about their opposition. (Dispatch)
💰 Nationwide plans to spend $1.5 billion on technology upgrades, including $300 million toward AI. (Columbus Business First 🔒)
💨 Ohio's air quality is getting worse as the state lags far behind its renewable energy goals. (WOSU)
🦌 A group of hunters is helping feed the hungry while culling Ohio's problematic deer population. (The Ohio Newsroom)
4. Throwback Thursday: A towering tribute
Just a few of you correctly guessed the location of yesterday's photo quiz, but you may recognize it from this angle.
The answer: The Bill Moose Memorial at Wyandot Park in Upper Arlington, off Riverside Drive.
- 👏 Congratulations to reader Seth J., who got it right!
Flashback: Bill Moose was known as Ohio's last "full-blooded" member of the Wyandot tribe.
- Born in Northwest Ohio as Kihue in 1837, his family refused to move when the federal government forced Native Americans out west.
- Moose traveled for years with the Sells Brothers Circus and eventually settled in a cabin he built near Morse Road. He became a local figure, selling trinkets, sharing stories and posing for pictures in a headdress.
- He often slept outside, to which he attributed his long life.

Zoom in: The 9-foot-tall granite tipi pictured above marks Moose's burial site, made of 39 boulders sourced from the Scioto River.
- Over 10,000 people paid respects when he died in 1937, at nearly 100 years old.
The big picture: Native American Heritage Month starts Saturday, and this memorial is part of Upper Arlington's History Trail.
What we're watching: The city is seeking more "history bites" for a project coinciding with the U.S.'s 250th birthday next year. Moose's memorial is one of over 60 submissions so far.
5. 😍 Photos to go: Your purrfect angels
We know that in a cat's world, every day is National Cat Day — but thanks for humoring us and sharing your photos anyway.
Today's cool cats:
- Kristen E.'s snuggling siblings, Leo and Lexi.
- Damian, looking unamused that Brian H. put him in a silly hat.
- Mizu and Kiki, the expressive pair who Emma W. says "look alike but are not related."
- Jerri F.'s fur baby, Lilly, keeping watch at the window.
- Hamey and Tug, the orange duo putting the pressure on Elisa N. because their treats were overdue.
Thanks to Tyler Buchanan for editing today's newsletter.
Our picks:
😾 Alissa wishes her cats cuddled like Leo and Lexi. They mostly just tolerate each other.
🐈⬛ Andrew's cat Violet is more "demanding roommate" than "pet."
📰 Tyler's cats, Zoe and Allie, love reading the news.
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