Axios Columbus

February 21, 2025
Happy Friday! Today's newsletter is all about your Columbus Crew, both on and off the field.
☁️ Today's weather: Cloudy with a high approaching 30 and a small chance for early flurries.
🎂 Happy birthday to our Axios Columbus member Geri Huygen! And happy early birthday to member Bruce Merriman!
Today's newsletter is 942 words — a 3.5-minute read.
1 big thing: ⚽️ On the field
The 30th Columbus Crew season kicks off tomorrow with an uncertain path toward a fourth MLS championship.
Why it matters: The team has become an American soccer power, winning two MLS Cups and two other titles since 2020.
- But Columbus also lost two of its best and most beloved players in the past month.
State of play: The 2024 Crew team was an MLS Cup favorite but got bounced from the playoffs in a shocking first-round upset.
Catch up quick: It's been almost exclusively departures since.
- Star Cucho Hernández was given a $16 million dream move to Spain, and Christian Ramírez was traded to Los Angeles.
- Veteran midfielder Lassi Lappalainen was the only notable offseason signing.
Context: It could take time for more reinforcements to arrive. Splashier signings often must wait for the summer, when major European leagues are in their offseasons.
- Hernández and Diego Rossi were both summer signings for Columbus.
Our take: We don't know what the final Crew roster will look like, but we do know head coach Wilfried Nancy, arguably the best in MLS, is the backbone of the organization.
- If they can stay afloat until the summer, major midseason signings could help them to another deep playoff run.
The competitions: In addition to the MLS season, Columbus will participate in three other tournaments this year.
- The Crew once again qualified for the Concacaf Champions Cup and will play in the Leagues Cup.
- And the organization will send Crew 2 to participate in the U.S. Open Cup.
🗓️ What's next: Keep an eye out for a regular Tuesday Crew column from Andrew.
2. 🏟️ In the stadium
The team has added food options and is working to expand Lower.com Field. Per the Dispatch, the construction includes:
- A 7,500-square-foot addition in the northwest corner adding 262 seats, standing space and a larger concourse.
- A multi-story, 8,200-square-foot addition on the east side connecting to the upper concourse, plus adding another men's restroom and new club space with a total capacity of 600.
What we're watching: In a news release, the Crew says it "recognizes and is prepared for" matchday impact on fans:
- The team will close the northwest gate for the season and add a new north gate.
- Also, "movement within the north concourses will be condensed."
Dig in: Axios sampled a number of new food items for 2025, from ELT (eggplant, lettuce, tomato) and pho brisket sandwiches to a side of dill pickle tater tots.
- Akron-based Swenson's will also debut in the stadium's northwest corner.
💭 Extended thoughts on the new items and where to find them.

3. 🏗️ Around the neighborhood
Residential development plans around Lower.com Field are years behind schedule, but Crew leaders tell us the planning work continues.
Why it matters: Astor Park promised to "set a higher standard for downtown work, life and leisure" in the neighborhood around the stadium, spurring activity and revitalizing an area previously considered undevelopable.
Catch up quick: Months after the soccer team broke ground on its $300 million downtown stadium in 2019, Crew ownership partnered with The Pizzuti Companies to develop the surrounding area.
State of play: Things are still progressing.
- A 700-space parking garage next to the stadium opened last year.
- Astor Park has attracted its first major commercial tenant, with BBI Logistics investing $36 million into its global headquarters across from the stadium.
Between the lines: Among the initial goals was building 440 housing units by 2023, with 20% set aside as "workforce affordable."
- Work on those units has yet to begin.
- Josh Glessing, the Crew's president of business operations, says an announcement about multifamily housing is "really, really close" but not finalized.
What they're saying: Glessing says increased construction costs, interest rates and "other challenges" have slowed down the project. Although it's "disappointing" to not be further along, he's happy with its status.
- "The fact that we don't see the development right now is not for lack of effort."
What we're watching: Glessing also says another 20,000-square-foot commercial tenant that will "draw people down to this neighborhood" is "really close" to being announced.
4. 🏫 Out in the community
Away from the pitch, the Crew has refocused its community outreach efforts on investing in youth soccer.
Why it matters: It's all connected, from the youngest kids to the Crew first team, as the franchise looks to bolster its academy and expand its talent pipeline.
Flashback: When the current ownership group took over in 2019, staffers were shocked by the lack of team infrastructure.
- "There was a skeleton of a club left when the Haslam and Edwards families took over," VP and general counsel Mary Shepro tells Axios. "We still are really getting up to full speed."
- The team got to work installing mini pitches and other fields at schools and parks of varying surfaces.
What they found: Those programs, while welcome, weren't particularly impactful — the team quickly realized it's preferable to play on real grass fields.
- The focus has since shifted to education and programming.
- "We're going to be impacting many more kids by meeting them where they are," community relations director Stephanie Cedeño tells us.

Between the lines: The team launched the Crew Soccer in Schools program, providing free soccer curriculum and equipment to Columbus City Schools students between grades 3-5.
- And the franchise joined the Stay in the Game! Attendance Network in partnership with 36 local districts.
5. 🌎 Across the world
For reasons we may never understand, global superstar Timothée Chalamet arrived to the German premiere of "A Complete Unknown" rocking a vintage Crew jacket.
No, really: A Crew spokesperson confirmed to us that Chalamet — noted pal of MLSer Alex Muyl — wore the jacket of his own volition.
- And here we thought R.L. Stine was our biggest celebrity supporter!

Thanks to Tyler Buchanan for editing today's newsletter.
Our picks:
🛍️ Alissa is going on a much-needed shopping adventure this weekend at the Tanger Outlets.
🥶 Andrew will be at LDC freezing with the masses tomorrow night.
🙃 Tyler is absolutely sick of the cold.
Editor's note: The Astor Park caption has been corrected to note it's a photo of the development (not a rendering).
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