Big companies are dedicating entire departments to societal problems, giving rise to the "chief purpose officer," Axios' Erica Pandey reports.

• Employees, customers and shareholders are all demanding that businesses do more to confront systemic racism, income inequality and climate change.

A company's purpose or mission statement used to be about "what's within our four walls," says Shannon Schuyler, chief purpose and inclusion officer at the consulting firm PricewaterhouseCoopers. "But more and more it's about what's outside of our four walls."

• Employees, especially younger ones, will quit if they don't feel a sense of purpose at work.

Every day, firms are making new promises to cut emissions or hire and promote women and people of color.

• "But they [often] don't have a singular person focusing on that," notes Kwasi Mitchell, Deloitte's chief purpose officer — which can mean those commitments aren't followed up on or met.

Keep reading.

Senate Majority Leader Chuck Schumer today will release a report by Moody’s chief economist Mark Zandi to push back on GOP attacks, arguing that the infrastructure deal and reconciliation package would help the economy.

• Zandi writes, in excerpts provided to Axios: "Greater investments in public infrastruc­ture and social programs will lift productivity and labor force growth, and the attention on climate change will help forestall its increas­ingly corrosive economic effects."

Failing to pass the legislation, Zandi says, "would certainly diminish the economy’s prospects."

• Keep reading.

It's not the start that organizers once imagined. But the delayed 2020 Olympics are under way with softball and women's soccer, ahead of Friday's opening ceremonies, Axios' Ina Fried writes from Tokyo:

🚨 Sweden stunned the USA women's soccer team this morning with a resounding 3-0 victory, ending a 44-match, two-year unbeaten streak.

• As a credentialed reporter, I was one of only a couple dozen reporters in a nearly empty Tokyo Stadium designed to hold tens of thousands. It was an utterly surreal experience.
• Both teams took a knee before the game began, in what is expected to be the first of many political statements by Olympic athletes.

🇦🇺 Breaking: The IOC has awarded the 2032 Olympics to Brisbane, bringing the Summer Games back to Australia for a third time.

The new book by The Wall Street Journal's Michael Bender — "Frankly, We Did Win This Election: The Inside Story of How Trump Lost" — pinpoints the moment that the relationship between former President Trump and Joint Chiefs Chairman Mark Milley began to disintegrate.

• It came last year during a fiery Oval Office confrontation over Milley's public apology for appearing in a photo op with Trump at St. John's Church:

"Why did you apologize?" Trump asked him. "That’s weak."

"Not where I come from," Milley said. "It had nothing to do with you. It had to do with me and the uniform and the apolitical tradition of the United States military."

"I don’t understand that," Trump said. "It sounds like you're ashamed of your president."

"I don’t expect you to understand," Milley said.

Flashback ... Bender reports that former White House chief of staff John Kelly warned Milley not to accept Trump's offer to become Joint Chiefs chairman in December 2018: "I would get as far away from this f------ place as I f------ could."

Above: At a press conference after yesterday's flight, Jeff Bezos donned aviation goggles owned by Amelia Earhart, which he carried into space.

• "I'm going to split my time between Blue Origin and the Bezos Earth Fund," Bezos said. "There's going to be a third thing and maybe a fourth thing, but I don’t know what those are yet. I’m not very good at doing one thing."

A reporter asked Bezos if he'll be flying again soon.

• "Hell, yes," Bezos said. "How fast can you refuel that thing?"

Blue Origin's New Shepard crew (from left): Oliver Daemen of the Netherlands, age 18 ... Jeff Bezos, 57 ... Wally Funk, 82 ... Mark Bezos, 53.

A movement is gaining ground to curtail manufacturers' repair restrictions on smartphones, making it possible for consumers to fix devices rather than replace them, Axios' Margaret Harding McGill writes.

• The FTC takes up the question today.

Manufacturers say the restrictions protect customers' safety and the companies' intellectual property rights.

• Apple co-founder Steve Wozniak recently spoke in favor of the right to repair movement, saying: "We wouldn't have had an Apple had I not grown up in a very open technology world."

Keep reading.

Netflix opened up about its gaming plans, telling shareholders that games will soon be added to members' subscription plans at no additional charge, Axios Media Trends expert Sara Fischer reports.

• Why it matters: Netflix named gaming and mobile video companies (YouTube, TikTok, Fortnite parent Epic Games) — rather than other streamers — as the biggest competitors for users' time.

The company calls gaming "another new content category," similar to Netflix's foray into original films, animation and unscripted TV.

• Keep reading.

President Biden's nomination of veteran antitrust attorney Jonathan Kanter to lead DOJ's antitrust division — the government's most powerful competition watchdog — shows how serious the White House is about getting tough on tech, Axios' Kim Hart writes.

• Why it matters: Kanter, known for his strong view that the feds should do more to rein in the power of large corporations, has been a favorite of progressives.

His appointment will be the third leg of the administration's antitrust stool, along with FTC chief Lina Khan and White House adviser Tim Wu — prominent tech critics who also want the government to lean in hard on competition issues.

• Keep reading.

The Tokyo Olympics will feature six new or returning sports, giving this year's Games a record 41 disciplines and 339 gold medals, Axios Sports reporter Jeff Tracy writes.

• Returning: Baseball, softball.
• New: Surfing, skateboarding, sport climbing, karate.

Between the lines: It's no accident that many of these new Olympic sports have audiences that skew younger.

• Meet the sports.

Milwaukee's Deer District (above) — the plaza outside Fiserv Forum, plus nearby bars — was packed with 65,000 ticketless but euphoric fans last night as the Bucks won their first NBA championship in 50 years, beating the Phoenix Suns, 105-98, in Game 6.

• Fans wore antlers and deer costumes, and brought drums and trumpets, the Milwaukee Journal Sentinel reported.

Above: The Deer District becomes a mosh pit.

• Real-estate agents use the Deer District as a selling point.

Above: Milwaukee Bucks phenom forward Giannis Antetokounmpo cradles both the NBA Championship trophy (left) and MVP trophy.

• It was the performance of a lifetime for Antetokounmpo — one that improbably began on the streets of Athens, Greece, where a club coach spotted a lanky 13-year-old playing soccer and convinced him to try a different sport.

Giannis last night: 50 points (16-25 FG, 17-19 FT), 14 rebounds, 5 blocks, 2 assists in 42 minutes.

• Crazy stat: He had at least 40 points and 10 rebounds in three of the Finals' six games.