🌞 Happy Tuesday! Today's Smart Brevity count: 1,361 words ... ~ 5.5 minutes.
President Trump's net approval rating has plunged in every battleground state since taking office in January 2017, according to Morning Consult's tracking poll.
"We have a growing issue in the suburbs," the operative continued. "We're doing miserably in the suburbs, for Senate races and Republicans. And Trump is doing even worse."
Both parties are already zeroing in on non-obvious battlegrounds they hope to flip, Axios' Alayna Treene reports.
The Trump campaign has its sights set on four states the president lost in 2016: Minnesota, Nevada, New Hampshire and New Mexico.
Dems hope to pick up Florida, North Carolina, Arizona, Texas and Georgia, campaign aides and Democratic strategists say.
Illustration: Sarah Grillo/Axios
Johnson & Johnson was found liable in Oklahoma for deceptive and false marketing of opioids — the first major instance of legal accountability for the opioid epidemic, Axios health-care business expert Bob Herman reports.
Judge Thad Balkman wrote in his decision that J&J "pervasively, systemically and substantially" created a public nuisance by falsely promoting its opioids as safe and necessary, which led to massive overprescribing and addiction.
The bottom line: If this case is used as a benchmark nationally, J&J likely would pay billions — not an insurmountable amount for a company that brings in more than $80 billion of sales annually.
Illustration: Aïda Amer/Axios
CRM ("customer relationship management") software, like Salesforce, is how salespeople track their targets. Now "personal CRM," which applies the same techniques to personal relationships, has become one of the hottest app categories in Silicon Valley, Axios' Kia Kokalitcheva reports from S.F.
People are trying to keep track of work acquaintances and so-called "loose ties" — friends of friends, who could be your next investor or employee.
The big picture: Each of these apps is doing some of the things Facebook was originally intended for. Now that we use Facebook for everything from reading to arguing, entrepreneurs see opportunity in its core mission of connecting people.
"The U.S. government plans to launch a program in roughly one month that narrowly focuses on protecting voter registration databases ... ahead of the 2020 presidential election," Reuters' Chris Bing reports.
"We assess these systems as high risk,” a senior U.S. official told Reuters.
"The fight to quell the blazes will be waged not only in one of the most inhospitable places on Earth — an expanse so vast, dense and remote that many of the fires can be reached only by foot — but also in a country where [President Jair Bolsonaro] is openly antagonizing the donors who are trying to help," the WashPost reports.
Rep. Joe Kennedy III (D-Mass.), 38, took steps to run for Senate in 2020, which would mean challenging Sen. Ed Markey, 73, in a blockbuster primary featuring two liberal Democrats, the Boston Globe writes.
Out today, from former N.Y. Times science writer Tatiana Schlossberg, "Inconspicuous Consumption: The Environmental Impact You Don’t Know You Have" (Grand Central Publishing):
When we think about climate change, melting polar ice caps, hurricanes, or forest fires might be the first things that come to mind. ... Much lower down on the list, if it comes up at all, is average, everyday, run‑of‑the-mill stuff, including literal stuff: a pair of jeans, a hamburger, Netflix, an air-conditioner.
But those four things, and many others, should be much higher on the list. In fact, almost everything we do, use, and eat ... has a lot to do with climate change and the environment, because of the way we use resources, create waste, and emit greenhouse gases without even thinking about it. ...
The way we use fuel powerfully demonstrates how closely we are all connected: how driving my car affects the health of people who live near the road, what impact the movie you stream on your computer might have on someone living in Ohio, how a ship crossing the Arctic Ocean could change the life of someone in Greenland.
Mike Bloomberg and his advisers are embracing the forthcoming "The Many Lives of Michael Bloomberg," by N.Y. Times veteran Eleanor Randolph, out Sept. 10 from Simon & Schuster.
The last chapter, "Government in Exile," points out that Bloomberg did an enormous amount of polling in 2018 and wound up as the second biggest donor:
Bloomberg and his political team were still figuring out precisely how they could use his greater wealth to oust Trump, how they could roll back his environmental disasters, and how they could provide the kind of high-tech savvy that Trump's campaign army was building and the Democrats were trying to match. ...
His philanthropy was unusually pointed and inventive as he became the second most generous billionaire in the country. Now he was ready for another extravagant challenge — to counter some of Washington's worst political and policy mistakes, even if he had to do it from outside the White House.
President Trump, the consummate New Yorker, spent a good amount of time trying — and failing — to make a mark in Hollywood, writes Los Angeles magazine's Allen Salkin for its September cover story.
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