Good Tuesday morning. If you're in D.C., please join us at 8 a.m. for a chockablock Axios News Shapers: Larry Kudlow, at his first live event since becoming White House economic adviser ... media entrepreneur Steven Brill ... Sen. James Inhofe (R-Okla.) ... Del. Eleanor Holmes Norton (D-D.C.) ... and Austin Mayor Steve Adler. RSVP here.
Situational awareness: Primaries today in Pennsylvania, Idaho, Nebraska and Oregon.
Illustration by Rebecca Zisser/Axios
As President Trump's campaign aides quietly launch his reelection campaign, they're eyeing two states as possible pickups for 2020: Minnesota, where Trump came close in 2016 without even trying; and Colorado, where his hands-off approach to marijuana enforcement is a possible selling point.
The reelection campaign will mostly work under the radar until after midterms, providing Trump assets (volunteers, fundraising, rallies) to other campaigns.
Why it matters: In 2016, Trump Tower campaign staffers were proud of their pirate-ship ambush of the Republican establishment, then of the U.S.S. Clinton. But this time they won’t have the advantage of surprise.
What’s new: It’s a sign of the times — and a reflection of what worked for Trump — that the digital director of the 2016 campaign will be the boss of the whole 2020 campaign.
Why he matters: Parscale, 42, is a completely unconventional choice for campaign manager and one that has raised eyebrows inside the White House and among Republican campaign veterans.
Some alumni of the last campaign say Parscale's role exceeded his title as digital director: In late August 2016, after the departure of Paul Manafort, Parscale moved to Trump Tower, with a hand in various parts of the operation, including finances and events.
The HQ: Trump 2020 will be squarely in the Swamp.
Trump reelection campaign manager Brad Parscale starts with 18 million email and phone numbers (“hard contacts") of likely Trump voters, and has a goal of doubling that that to 30 million to 40 million by Election Day 2020 — roughly half of the votes Trump needs. (He got 63 million in 2016.)
The tech: Using the language of digital prospecting, Parscale talks about moving from a softer contact like a Facebook profile, to an email address, to an action like donating, volunteering or declaring support.
What's new: Parscale showed us screenshots of project-management software he's developing to improve campaign efficiency: making it possible, for instance, to get internal approvals online rather than going office to office, and to spot staff bottlenecks.
The message: Based on polling, the campaign's early messaging will emphasize economy, security and — wait for it — change.
Parscale meets with Trump frequently in the White House residence and on the road, and they talk often on the phone.
Vice President Pence introduces President Trump at a campaign rally in Elkhart, Ind., on Thursday. (Scott Olson/Getty Images)
The president "is mostly uninterested in the mechanics of managing a political party. ... So Mr. Trump’s supremely disciplined running mate has stepped into the void," the N.Y. Times' Alex Burns, Jonathan Martin and Maggie Haberman write:
Overnight latest ... "Palestinians observed a strike [today] to mourn dozens killed by Israeli troops in a mass protest on the Gaza border — the single deadliest day there since a 2014 war," AP reports:
N.Y. Times Quote of the Day ... Aaron David Miller of the Woodrow Wilson International Center for Scholars, who has advised Democratic and Republican presidents on the Middle East:
The White House's Kellyanne Conway, to Fox's Martha MacCallum, on whether she expects personnel changes as a result of the McCain leak:
"I do. Actually, yes I do."
In a surprise move, Uber said today that it is changing its long-standing policy of mandatory arbitration to exempt employees, drivers, and riders in cases of sexual harassment and assault, Axios' Kia Kokalitcheva reports:
The Supreme Court's ruling freeing states to legalize gambling on sporting events unleashes "a race to attract billions of dollars in wagers," Bloomberg's Greg Stohr reports:
"Automation is leading to job growth in certain industries where machines take on repetitive tasks, freeing humans for more creative duties," The Wall Street Journal's William Wilkes reports (subscription):
A great case study ... "BMW ... automated some of the physical labor at the Spartanburg plant in South Carolina while retaining tasks involving judgment and quality control for workers":
"These Are the Facebook Ads That Russians Targeted at People Like You":
"How the Entire Internet Became a Dating Site" — Wall Street Journal A-hed by Emma Court (!):