AI's story is still in its first chapter, and anything can happen. Business empires will emerge and topple, sharp fights will break out at the boundary between human and machine, and life with the tools we're building will just keep getting weirder.

• Those were the only points on which leaders and critics of the AI revolution who spoke yesterday at Axios' first AI+ Summit in San Francisco seemed to agree, Axios' Scott Rosenberg reports.

The big picture: Tom Siebel, C3.ai CEO and four-decade veteran of Silicon Valley's enterprise business, warned the industry's current front-runners against complacency.

• "It's generally assumed that Open AI or Microsoft or Facebook or Google is gonna win this battle. I don't think there's any reason to believe that at all," Siebel told Axios' Ryan Heath.
• He pointed out that every time Silicon Valley has seen a major platform transition — as it did when the web arose in the '90s and the iPhone arrived in 2007 — it has also seen newcomers topple incumbents.

Yes, but: Those incumbents won't give in easily. They're investing billions and pumping out new products at breakneck speed.

• Meta's head of generative AI, Ahmad Al-Dahle, gave Axios' Ina Fried a rundown of Instagram's latest AI-based filters and tools — part of Meta's larger effort to flood its social platforms with AI.
• The next time you want to, say, separate a person's image from the background of your Instagram post, you should be able to just tell your device in words what you want done to your photo, and it will happen without further fuss.

Meta has pursued a path of releasing AI models like Llama-2 under partially open-source terms that are more permissive than those of its competitors.

• But Al-Dahle said that Meta's researchers devoted 80% of their time working on "alignment" to make sure Llama is "responsible," spending "thousands of hours trying to expose vulnerabilities in the model, then iteratively refining it."

Meta's open model release is one part of what AI specialists at two of Silicon Valley's leading venture capital firms described as an unfolding "democratization" of the field.

• Sonya Huang, a general partner at Sequoia Capital, gave Axios' Kia Kokalitcheva this run-down: "I think the specific thing that happens is that everyone has always talked about democratizing AI development — that was always a theory, because if you grab one of these models, you [used to] actually have to train them yourselves, and there were only so many people capable of training models," Huang said.
• "Now that you can access a GPT ... just as an API, you've actually democratized AI development for developers — and so now the dream of democratizing AI is finally here."

The other side: One industry's dream can be another's nightmare, and those who believe AI's builders aren't playing fair have raised a chorus of protest.

• In an interview with Axios' Sara Fischer, News/Media Alliance CEO Danielle Coffey sounded an alarm over the use of news content to train AI models without payment or permission.
• News organizations are experimenting with using AI to improve efficiency even as they're negotiating with or suing AI providers for compensation.

Author and actor Justine Bateman, an adviser on AI issues to the SAG-AFTRA Hollywood actor's union, laid out an even tougher position: "No generative AI in the entertainment industry, period."

• There's no shortage of human labor or talent in Hollywood, she argued, and the push there to use AI to supplant performers is "about money, it's about greed."
• Soon after Bateman left the stage, news broke that the union, on strike since July, had reached a settlement with movie studios. The deal reportedly includes provisions governing AI use, but details haven't yet been disclosed.

Wherever Hollywood lands in this dispute, the broader rollout of AI chatbots in society will continue.

• Rita Popova, chief product officer for Replika and Blush, sketched out a future in which AI-driven digital companions provide us with friendship, advice and even love.
• While readily admitting the unsettling aspects of this vision, Popova offered a hopeful scenario in which people's conversations with their AI "Replikas" provide lessons in how to be more human.
• Popova said that her experiments have evolved from providing companionship to offering dating advice — and the next step for the bot will be serving as a life coach.

The bottom line: AI pioneer and Stanford professor Fei-Fei Li reminded the summit that there's nothing "artificial" at all about artificial intelligence. It's just another technology made by humans for humans to use — and abuse.

Having already reshaped the way software is written with its coding assistant, GitHub now has its sights set on using AI to reshape more of software developers' lives, Ina reports.

Why it matters: GitHub, a subsidiary of Microsoft, offered the first and most widely used of the company's many copilots and its next steps could point the way for how the rest of the world of AI assistants will evolve.

"We see AI coming into every part of that development lifecycle," GitHub CEO Thomas Dohmke told Axios in an interview ahead of the company's GitHub Universe conference, which began on Wednesday.

• With security, for example, automation can help find bugs and vulnerabilities as code is being written and even explain them so programmers can learn what to avoid.
• GitHub announced the availability of its Copilot Chat product, which taps GPT-4 to allow developers to have ongoing conversations with the coding assistant.
• GitHub also previewed a forthcoming Copilot Workspace that aims to allow developers to go from idea to running code in minutes through extensive use of GPT-4.

Between the lines: Dohmke says GitHub Copilot is popular both with executives enjoying productivity and cost savings and with the coders themselves.

• More than 88.5% of the code suggested by the AI assistant was retained by the developer using it.
• "Developers in those companies are actually eager to use the technology," Dohmke said. "They are more happy. They are more fulfilled."
• Copilot can also help write larger chunks of code. Today, it's handling only the smallest Lego bricks, he said, but that "is going to grow."

Yes, but: Such a shift is going to change the qualities developers will need to cultivate. "The skill set that the software developer has to have is a systems thinking," Dohmke said.

• Here are all the leaked details of the upcoming AI "smartphone without a screen" from Humane AI. (The Verge)
• Google's generative AI search experiment will now disambiguate words with multiple meanings. It also expands to more than 12o additional countries and 4 new languages. (Engadget)
• Hugging Face wants to take on OpenAI with a 2-person team called "H4," which is short for "helpful, honest, harmless and huggy." (TechCrunch)

Potato joined Rikard Steiber's Astro on stage at our AI+ Summit.

• Which beast would you pet first?