Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Whatever Netflix is doing on mobile, it's working. The company's in-app revenue from iOS devices has been growing exponentially over the last few quarters, hitting nearly $120 million in this last quarter alone, according to data from mobile analytics company SensorTower. In late 2015, when it first began to offer in-app subscription purchases, Netflix brought in a mere $11.4 million from iOS devices.
Meanwhile, competitors Hulu and HBO Go have lagged behind. Hulu has seen modest growth every quarter, but it only made $19.4 million in this last quarter from iOS in-app subscriptions. HBO Go, which was raking in the most money in late 2015, has seen its quarterly iOS revenue decline over the past year.
All about the content: It's clear that the original content produced by these companies drives their mobile revenue, which comes from customers purchasing monthly subscriptions. HBO Go, for example, saw a bump in the second quarter of 2016 before a steady decrease, which coincided with the airing of the sixth season of Game of Thrones, its popular TV series. Netflix, meanwhile, has been adding new show after new show to its roster over the last couple of years, including Orange is the New Black, Stranger Things, the Gilmore Girls' revival, Making a Murderer, Master of None, and numerous comedy specials.