Mark Lennihan / AP

Nestlé is kissing its Crunch bars and Butterfingers goodbye as it prepares to sell its U.S. candy business in an effort to keep up with the increasing U.S. demand for healthy snacks, per the WSJ.

The company's newest CEO Mark Schneider is hoping the U.S. asset sale will help execute the company's long-time goal of creating a healthier image and make its best-selling products more appealing to health-conscious consumers. However, the Swiss giant will remain committed to its global candy business, which is much larger than the U.S. unit and includes the Kit Kat brand.

Looking ahead: The U.S. sale could be worth as much as $3 billion, and would help Nestlé focus on its many other sectors from around the world.

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Big Ten's conference-only move could spur a regionalized college sports season

Illustration: Aïda Amer/Axios

The Big Ten announced Thursday that it will move all fall sports to a conference-only schedule.

Why it matters: This will have a snowball effect on the rest of the country, and could force all Power 5 conferences to follow suit, resulting in a regionalized fall sports season.

The second jobs apocalypse

Illustration: Aïda Amer/Axios

This week, United Airlines warned 36,000 U.S. employees their jobs were at risk, Walgreens cut more than 4,000 jobs, Wells Fargo announced it was preparing thousands of terminations this year, and Levi's axed 700 jobs due to falling sales.

Why it matters: We have entered round two of the jobs apocalypse. Those announcements followed similar ones from the Hilton, Hyatt, Marriott and Choice hotels, which all have announced thousands of job cuts, and the bankruptcies of more major U.S. companies like 24 Hour Fitness, Brooks Brothers and Chuck E. Cheese in recent days.

Big Tech marshals a right-leaning army of allies for antitrust fight

Illustration: Eniola Odetunde/Axios

As tech's giants prepare to face off with antitrust enforcers this summer, they will draw support from an array of predominantly right-leaning defenders ranging from influential former government officials to well-connected think tanks.

The big picture: The Justice Department, the Federal Trade Commission and the states have multiple investigations of monopolistic behavior underway targeting Facebook and Google, with other giants like Amazon and Apple also facing rising scrutiny. Many observers expect a lawsuit against Google to land this summer.