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The Stanford Cardinal celebrate the win over the Arizona Wildcats during the National Championship game of the 2021 NCAA Women's Basketball Tournament on April 4. Photo: Elsa/Getty Images

The NCAA Division I women's basketball tournament in 2022 will use the "March Madness" branding that has long been used only for the men's tournament, the NCAA announced Wednesday.

Why it matters: The announcement comes after gender inequities at the men's and women's NCAA basketball tournaments in 2021 sparked national outrage.

The big picture: Women's teams were given a fraction of the resources as men's teams at the 2021 tournament, including unequal access to workout equipment.

  • The branding change is one of many recommendations from an external review of gender equity at NCAA championships, which was sparked by the widespread criticism of the inequities.

Driving the news: Details of how the March Madness brand will be incorporated into the women's tournament are still being worked out, the NCAA said.

  • The NCAA has historically used "March Madness" branding to promote the men's tournament, and the logo has been displayed on every men's court, while the women have played on courts with inconsistent logos, the Wall Street Journal reports.
  • The branding change will also allow more promotion of women's events. Up until this point, March Madness social media channels, which have millions of followers, have featured only men’s basketball, per the Journal.

What they're saying: "The brand recognition that March Madness carries will broaden marketing opportunities as we continue that work to elevate the women's basketball championship," said Lynn Holzman, vice president of women's basketball.

  • "This is just the start when it comes to improving gender equity in the way the two Division I basketball championships are conducted," said Lisa Campos, chair of the NCAA Division I Women's Basketball Oversight Committee and director of athletics at the University of Texas at San Antonio.
  • "Adding the March Madness trademark to the Division I Women's Basketball Championship will enhance the development and public perception of the sport, and the oversight committee looks forward to its work to address other recommendations through the governance structure to continue those efforts." 

Go deeper: NCAA blames amenities at women's March Madness on "limited space"

Go deeper

Oct 9, 2021 - Health

Medicaid's safety net for pregnant women

Data: KFF; Map: Will Chase/Axios

Fewer women are uninsured (10.5%) nationally than men (13.4%), due in large part to Medicaid providing pregnancy coverage for low-income women.

By the numbers: 16.1% of women are on Medicaid, compared with 12.7% of men, according to census data analyzed by the Kaiser Family Foundation.

Updated 2 hours ago - Politics & Policy

Congressman criminally charged with lying to feds

Rep. Jeff Fortenberry. Photo: Al Drago/Bloomberg via Getty Images

Rep. Jeff Fortenberry (R-Neb.) has been indicted on charges he falsified records and lied to federal investigators probing an illegal foreign donation scheme, the Justice Department announced on Tuesday.

Driving the news: DOJ says a Fortenberry associate, who later cooperated with investigators, informed him he'd likely received illegal donations from an intermediary for a foreign national, but that Fortenberry denied any knowledge of such a scheme when contacted by the FBI.

"Assassin's Creed," but for schools

"Viking Age: Discovery Tour." Image via Ubisoft

For the third time since 2018, Ubisoft is releasing a nonviolent version of its latest “Assassin’s Creed” game as part of a unique effort to turn one of the medium’s most popular series into an educational tool.

Driving the news:Viking Age: Discovery Tour” transforms last year’s “Assassin’s Creed Valhalla” from a bloody 150-hour game about Viking conquest in 9th century England into a peaceful four-hour game about merchants and monks.